RAKTDA appoints BRANDit as India PR Agency
Ras Al Khaimah Tourism Development Authority (RAKTDA) has appointed BRANDit as its official PR agency in India. BRANDit will lead the PR mandate to position Ras Al Khaimah as a must-visit destination, highlighting its diverse offerings, including pristine beaches, awe-inspiring mountains, luxurious resorts and rich cultural heritage. BRANDit will develop targeted campaigns, engage with key media and collaborate with travel trade stakeholders.
VFS Global’s new Indonesia e-Visa on Arrival official platform goes live
VFS Global has launched its new user-friendly and efficient online platform to make Indonesia’s Electronic – VoA application process seamless. This is in line with Indonesian government’s ongoing efforts to enhance its tourism infrastructure and services to welcome 14 million visitors in 2025. VFS Global’s new e-VoA platform is available for nationals of all the 97 countries eligible for e-VoA, including India.
Jamaica launches new ‘Contrasts Campaign’
The Jamaica Tourist Board, in collaboration with Accenture Song, launched a new campaign that highlights the diverse offerings available in Jamaica. The campaign emphasises the island’s unique position to provide a vacation that inspires and energizes. The ‘Contrasts Campaign’ aims to deliver strong, unified messages that showcase Jamaica’s people and rich cultural heritage. It invites travellers to reconnect with their best selves.
Heritance Aarah Maldives partners with Leading Quality Assurance UK
Heritance Aarah has partnered with Leading Quality Assurance (LQA), a UK-based organization specialising in evaluating and enhancing hospitality standards. This collaboration aims to elevate the resort’s guest experience and set new benchmarks in the Maldives’ hospitality industry. Heritance Aarah is the first property within Aitken Spence Hotels and the first Sri Lankan hotel chain to adopt LQA standards.
#First Opinion
“Los Angeles has always been a beacon to the world – a place where dreams are born and stories unfold from the silver screen to iconic landmarks. Now this resilient city needs your help in its recovery story. One of the best ways to support the comeback of Los Angeles is to plan a trip. Impacted communities and businesses need the tourism economy to keep doors open and to support the many residents whose lives and livelihoods have been affected. Los Angeles is the beating heart of California tourism. The city, along with its iconic sites and experiences remain intact and accessible to visitors from around the world.”
Caroline Beteta,
President & CEO, Visit California
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