The participation forms part of Visit Qatar’s broader India market strategy focused on driving longer stays, repeat visitation and sustained trade collaboration across key travel segments.
During OTM, Visit Qatar signed MOUs with the Travel Agents Association of India (TAAI), the Outbound Tour Operators Association of India (OTOAI), and ClearTrip, aimed at enhancing destination education, product visibility and joint marketing initiatives. These partnerships are designed to enable Indian travel trade partners to more effectively package and promote Qatar across leisure, weddings, MICE and premium travel categories.
“At OTM, we signed MoUs with leading Indian travel associations and platforms to support destination training and joint marketing in a market that generated 10.8 million room nights and QAR 8.3 billion in accommodation revenue in 2025,” said Jassim Al Mahmoud, PR and Communications Director at Visit Qatar. “India is a priority source market for us, with direct connectivity from over 13 Indian cities and clear momentum toward longer stays, repeat visits and celebration travel. Our focus is on enabling the trade to convert stopovers into multi-night itineraries and position Qatar confidently for leisure, MICE and destination weddings.”
India remains one of Qatar’s most dependable source markets, supported by extensive air connectivity and growing demand for short breaks, destination celebrations and family travel. Visit Qatar’s presence at OTM reflected a shift from stopover-led messaging toward promoting Qatar as a compact yet diverse destination that can comfortably support both short stays and extended itineraries, particularly for travellers from key Indian metros.
The Visit Qatar pavilion featured 14 partners, including leading hotels and destination management companies from Qatar, alongside strategic partner Qatar Airways. This unified industry presence enabled Indian trade partners to explore seamless itinerary planning that combines air access, accommodation and curated on-ground experiences into cohesive travel packages.
A key focus of Visit Qatar’s engagement at OTM was showcasing Qatar’s year-round calendar of global events, cultural festivals and sporting fixtures, allowing Indian travel partners to build itineraries around specific travel motivations such as weddings, exhibitions, incentive travel and seasonal family experiences. By anchoring travel planning to events and experiences rather than fixed durations, Qatar offers the trade greater flexibility to design themed, multi-visit itineraries across the year.
OTM Mumbai also served as a platform for structured, high-quality meetings with top-tier tour operators, MICE specialists and leading travel platforms, with discussions centred on itinerary flexibility, group travel requirements, destination weddings and incentive travel. These engagements focused on enabling the trade to confidently sell Qatar for multi-night stays, supported by the destination’s compact geography, advanced infrastructure and service standards.
Building on its established success as a leading stopover destination for Indian travellers, Visit Qatar is now working closely with the trade to extend stopover itineraries into longer stays that incorporate culture, events and leisure experiences. In parallel, Qatar continues to strengthen its positioning as a destination wedding hub, offering Indian couples a compelling mix of luxury venues, diverse settings, ease of access and high-quality hospitality, supported by experienced local partners and tailored wedding services.
Visit Qatar’s participation at OTM Mumbai 2026 underscores its long-term approach to the Indian market, built on deeper trade alignment, clearer destination storytelling and commercially driven partnerships. Through strategic collaborations, calendar-led promotion and ongoing trade engagement, Visit Qatar aims to strengthen Qatar’s position as a destination that offers Indian travellers compelling reasons to stay longer, return more often and experience the country in greater depth.
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