The new offering gives partners access to some of Switzerland’s best-known alpine journeys, making it easier to combine rail travel and mountain experiences within the same booking flow. Among the mountain excursions and panoramic rail experiences now available are Jungfraujoch – Top of Europe, Gornergrat, Pilatus, Titlis, Schilthorn, Glacier 3000, Matterhorn Glacier Paradise, Rigi, Säntis, Chäserrugg and Brienzer Rothorn, alongside scenic mountain destinations and rail experiences including Grindelwald First, Harder Kulm, Schynige Platte, Rochers-de-Naye, Stanserhorn, Stoos and Monte Generoso.
The launch comes as demand for Switzerland continues to grow across international markets, particularly among long-haul travellers looking for more experience-driven itineraries. For many agencies, mountain peaks have increasingly become part of the core trip rather than an optional add-on, especially for travellers visiting Switzerland for the first time.
“We’ve been seeing more and more requests from partners wanting to book everything in one place — Swiss rail passes, point-to-point journeys and mountain excursions together,” said Florence Pasquier, Chief Commercial Officer. “These experiences are some of the most iconic parts of travelling in Switzerland, so bringing them into our existing distribution ecosystem felt like a natural next step.”
Developed in partnership with Travel Switzerland and SBB the portfolio includes both full-fare and discounted products for selected Swiss Travel Pass and Swiss Half Fare Card holders.
Products are available across all Rail Europe markets without geographic restrictions.
The expansion also reflects a broader shift in the travel industry towards higher-value, experience-led rail itineraries. While Switzerland has long been a strong-performing destination for Rail Europe, interest in premium scenic travel continues to grow across markets including Asia, North America, Brazil and Europe.
Most excursions are delivered as mobile-ready tickets with QR code functionality, helping simplify the customer journey from booking through to travel. For some high-demand routes, including Jungfraujoch during peak season, seat reservations may still need to be arranged locally.
The launch builds on continued momentum for Switzerland within Rail Europe’s B2B business, where Swiss rail bookings recorded 16% year-on-year passenger growth last year.
For travel sellers, the addition creates new opportunities to increase itinerary value while responding to growing demand for more seamless and flexible European rail experiences.
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