TRAC Representations has successfully organized a comprehensive Familiarization (FAM) trip for prominent members of the Indian travel trade fraternity to participate in the prestigious Cambodia Travel Match (CTM) 2026 Mini-Series – India Special Edition.
The year-long CTM initiative is designed to boost international arrivals by bringing global buyers and outbound operators face-to-face with Cambodia’s premier travel offerings. Jointly organized by the Pacific Asia Travel Association Cambodia Chapter (PATACC) in collaboration with the Ministry of Tourism, the Cambodia Tourism Board (CTB), the Cambodia Tourism Federation (CTF), and the Indian Chamber of Commerce in Cambodia (ICC), the India Special Edition serves as a targeted destination marketing platform aimed at driving fresh business agreements, strengthening public-private partnerships, and revitalizing travel numbers from India.
Unmatched Hospitality and Seamless Travel Experience
From arrival to departure, the delegation experienced firsthand the warmth, efficiency, and appeal of Cambodia as a top-tier outbound destination for Indian travellers:
- Effortless Entry: Delegates experienced seamless immigration in Siem Reap, with Visa-on-Arrival procedures completed in under three minutes.
- Rich Heritage & Warm Welcomes: Highlights in Siem Reap included a welcome dinner hosted at the Hilton featuring traditional Cambodian dance performances, alongside visits to the iconic Angkor Wat—a testament to the centuries-old cultural and historical bond between India and Cambodia.
- Remarkable Value: Participants experienced Cambodia’s vibrant nightlife, welcoming local community, and exceptional culinary quality.
Exploring New Circuit Potential: Siem Reap, Phnom Penh & Beyond
The itinerary highlighted both established landmarks and unique, sustainable travel experiences:
- Cultural & Eco-Tourism In-Transit: En route to Phnom Penh, the delegation visited ancient heritage structures like the centuries-old Naga Bridge, a regional marine park, and enjoyed a dining experience at the serene Farmhouse Resort & Spa. A visit to the Smiling Gecko social project left a lasting impression on all delegates.
- B2B Meetings & Museum Artifacts: In Phnom Penh, two days were dedicated to intensive B2B networking sessions with local suppliers. Cultural immersion included guided visits to the Royal Palace and the National Museum, where delegates were captivated by rare historical artifacts—including ancient statues of Bali and Sugriva—underscoring the deep roots connecting Indian and Cambodian history.
- Island Getaways: The journey extended to a day trip at Koh Rong Island, showcasing pristine white-sand beaches, rustic charm, and heartfelt local hospitality.
Voice of the Delegation
“Very rarely do you find a destination as immediately captivating as Cambodia. From a three-minute immigration process to the breathtaking grandeur of Angkor Wat and the vibrant energy of Phnom Penh, the experience exceeded every expectation.
The deep-rooted cultural connections—evident even in the rare idols of Bali and Sugriva at the National Museum—make this destination uniquely compelling for Indian travellers. Coupled with unmatched hospitality, incredible food, and extraordinary value for money, Cambodia deserves a far greater share of outbound Indian tourism. We leave with unforgettable memories and a firm commitment to building strong trade volume.”
Looking Ahead
With strong B2B engagements, high-level networking, and firsthand immersion, the CTM 2026 India Special Edition FAM trip successfully laid the groundwork for enhanced trade agreements and joint marketing initiatives. Both Indian trade partners and Cambodian tourism authorities expressed strong optimism for a substantial surge in Indian tourist arrivals in the coming seasons.
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