Parveen Chander Kumar, Executive Vice President – Commercial, IHCL, highlighted the significance of this achievement, stating, “The rapid growth of IHCL’s loyalty member base with NeuPass is a testament to the power of the One Tata ecosystem. Presently, loyalty-driven revenue comprises over 40% of IHCL’s total enterprise revenue. We remain committed to enhancing lifetime customer value and using technology to enrich guest experiences. The program has significantly broadened IHCL’s digital footprint across our diverse portfolio, spanning mid-scale to luxury.”
He further emphasized that the loyalty program has been a key driver in IHCL’s transformational journey, witnessing a fivefold increase in its member base, culminating in this milestone. He credited Tata Neu’s vast ecosystem—encompassing travel, hospitality, shopping, financial services, and more—as a major factor in IHCL’s sustained growth and ability to retain a loyal customer base.
The growing brand visibility and influence of Tata Neu have played a crucial role in accelerating IHCL’s member acquisition. The combination of attractive loyalty offerings, enhanced rewards and benefits, a seamless booking experience, and exclusive privileges has significantly boosted customer engagement and retention.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
