The book emphasises four key areas that influence a hotel’s long-term performance: location feasibility, acquisition cost, capital structure and brand selection.
Assessing the feasibility of a hotel location is essential to understanding whether sufficient market demand exists to support the investment. Similarly, acquisition costs must be evaluated against the property’s potential earning capacity.
The book also highlights the importance of a sustainable capital structure, with realistic cash flow projections and business forecasts to help owners manage debt and navigate changing market conditions.
Brand selection is another crucial consideration. Hotel owners must assess whether a brand aligns with the property’s location, target guest profile and market potential, while carefully evaluating the associated costs of different brand partnerships.
According to the book’s central premise, aligning these decisions can help establish a commercially sustainable, resilient hospitality business while creating long-term asset value.
Book: Hospitality Assets in Motion
Author: Sanjay Kaushik
Also featuring: Anirudra Mittal, LLB
Explore the book: https://www.amazon.in/dp/9363472914
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