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For us, Sustainability and Social Responsibility efforts go hand in hand; Meena Bhatia

Le Meridien New Delhi achieved dynamic growth in 2024, with strategic marketing and sustainability initiatives driving high occupancy, ARR, and guest experiences despite challenges. Meena Bhatia, Vice President & General Manager, Le Meridien New Delhi shares more.

Pallavi Sharma by Pallavi Sharma
October 24, 2024
in BOTT Spotlight

Priyanka Saxena Ray

Year 2024

2024 has been dynamic for Le Meridien New Delhi in terms of occupancy rates and Average Room Rates (ARR). The year started strong, with high ARR and occupancy driven by a surge in both domestic and international travel following New Year celebrations. Our diverse offerings and strategic marketing efforts were instrumental in attracting guests during this peak period.

However, we faced a dip in occupancy and ARR during April and May due to the general elections in India. Despite this temporary setback, we witnessed a remarkable recovery starting in June, with occupancy and ARR surpassing city benchmarks.

Renovation / Expansion

This year, we launched the “+1 for the Leap Year” campaign, celebrating the extra day with unique experiences. A highlight was the “Journey Through Time: +1 Day, +1 Story” exhibition in collaboration with the Archives of Tarun Thakral. Showcased in our Atrium Lobby on February 29, it featured hand-drawn Indian commercial posters from the 1920s to the 1960s, offering guests a glimpse into history.

We also introduced Mitsu, an authentic Japanese bakery at Longitude, offering delights like Custard Cream Cornets and Shokupan. Additionally, our Indian restaurant, Eau de Monsoon, unveiled a new menu celebrating the diversity of Indian cuisine. Looking ahead, we are renovating Le Belvedere, and guests can expect a refreshed experience soon.

Sustainable Initiatives

Sustainability is integral to our operations. We’ve set ambitious goals to reduce electricity, water, and natural gas consumption. Our efforts include a sewage treatment plant, an organic waste composter, and solar panels for water heating and lighting. Comprehensive environmental training for staff ensures sustainability is embedded in our culture, positively impacting both the environment and guest experience.

BLURB

This year our Indian restaurant, Eau de Monsoon, unveiled a new menu celebrating the diversity of Indian cuisine. Looking ahead, we are renovating Le Belvedere, and guests can expect a refreshed experience soon.

 

 

 

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