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Trulyy India: Carving a unique niche for itself in Indian hospitality

Trulyy India is a privately owned hotel organisation with magnificent properties across various tourist destinations in India such as Udaipur, Jaipur, Kumbhalgarh etc. Experiencing 98% occupancy in its property in Jaisalmer, Naresh Arora, Founder and CEO, Trulyy India Hotels, Resorts, Camps and Safaris, talks about the expansion plan and more in an exclusive chat with BOTT.

March 1, 2023

Shreya Shimpy

“All destinations have done well such as Udaipur and Kumbalgarh. Jaisalmer has picked up from October onwards there has been a mad rush.We are running with 98% occupancy in Jaisalmer since October,” says Naresh Arora.Trulyy India is a privately owned hotel organisation with magnificent properties across various tourist destinations in India such as Udaipur, Jaipur, Kumbhalgarh etc. They have carved a niche for themselves in the hospitality sector for their unparalleled service and luxurious properties. They have had a remarkable journey so far.

How was the year 2022 in terms of business?

2022 was a good year for us. The domestic market has picked up really well. The Corporate market too has picked up which wasn’t the case last year. We have a good chunk of Corporate this year. The most important business which has picked up again this year has been education. We had almost 200 groups which was not expected. These groups were from all parts of India such as Delhi, Gujarat, Mumbai etc. and these education tours are still going on. All destinations have done well such as Udaipur and Kumbalgarh. Jaisalmer has picked up from October onwards there has been a mad rush.We are running with 98% occupancy in Jaisalmer since October. The same number of rooms we had to refuse this year in Jaisalmer because of the high demand in that region and the same demand will continue till Holi this year.

What about the wedding segment?

We also did a good number of weddings. Jaipur has been a prime property for weddings and we have done about 50 weddings this year. Overall, among our Trulyy India properties, we have done 125 weddings this year.

Which are the most sought-after property for weddings?

The JaiBagh Palace in Jaipur, Amargarh in Udaipur, The Desert Palace in Jaisalmer and UdaiBagh in Udaipur are our most sought-after properties for weddings. There is also Kumbha Bagh in Kumbhalgarh for destination weddings.

What is your expectation from the year 2023?

For 2023, future bookings for weddings have started coming in and we feel 2023 will be a good year. Two years are really good for Indian tourism and especially for domestic tourism. Inbound has also picked up. We are getting small groups but we are hopeful that by August we will have a regular inbound flow.

Tell us something about your upcoming projects.

We are coming up with a few properties. We have started The Amar Mahal which was launched in September last year and is doing well. It has picked up well in the market. This year in February, we are going to launch two new products, one is in Jawai which is the Leopard Retreat and Shakti Vilas in Udaipur. Both properties will be starting simultaneously by the end of February. In 2023, we are coming up with one more product in Kumbhalgarh and the other in Udaipur. This will be slightly different from our league of properties. All our other properties are heritage resorts but this property will be a resort which will be built in the Greek-Roman style. The name is The Aurelia. It lies on the cliff of the hill and provides a stunning 360-degree view which is different from our regular properties. We are going to start our hotel in Jawai which has 16-room suite cottages and pool view cottages which will be operational from 14th February 2023 which is Valentine’s Day. These projects are in the pipeline but we are looking for Himachal again and are exploring a few options there. Goa is still in the pipeline but we have been not able to finalise anything as of now but that is in our roadmap.

Is there anything else that you would like to add?

We are participating in all the fairs. We are taking part in SATTE as well. This year onward we shall be going into international marketing as well including WTM.

 

 

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Travel is that one elixir that keeps the person going, economy may boom or dip, recessions may come and go. For pleasure or for work – travelling is an essential part of everyone’s life and the industry that works diligently to keep the process of travel smooth is called Travel Trade. The back-end staff of an airline, hospitality officials, travel agents, tour operators, cruise operators, various state tourism boards – both domestic as well as international and many other branches...
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