Lubna Mukhi brings over 20 years of experience in luxury hospitality, strategic sales and market development in India and the GCC.
Over her four years with THRS, she has led the commercial development of several internationally acclaimed luxury hospitality brands, delivering proven business results across the portfolio. Her brand experience includes Soneva, JOALI Maldives & JOALI BEING, NIHI Sumba, Resplendent Ceylon, among others.
With a deep understanding of the evolving Indian HNI/UHNI traveller and the luxury travel ecosystem, Lubna works closely with luxury travel advisors, DMCs, tour operators and high-value travel planners to build brand visibility, drive commercial growth and develop long-term market opportunities. In her new role, she also leads a team of experienced sales directors across India and the GCC.
A strong believer in relationship-led and value-driven sales, Mukhi says, “We learn every day. My motto has always been, ‘figure it out!’. In luxury hospitality, success is ultimately about people — having a warm heart, understanding what creates value for our clients, and never losing sight of the relationship behind the business. Yeishan has taught me the power of thinking at a macro level and the importance of strategy, and I am proud to lead a stellar team into our next phase of growth. Exciting times ahead!”
As Vice President – Sales, she will focus on strengthening THRS’ sales leadership, accelerating strategic growth for its represented brands and deepening the company’s relationships across India and the GCC.
Paroma Dutt Mehra brings extensive PR and communications experience to her role at THRS, having been associated with the company since its early days of inception. She will play a key role in strengthening brand positioning through strategic media relations, communications and impactful campaigns, further enhancing THRS and its clients’ presence across India and international markets.
“I’m pleased to continue my association with THRS and contribute to its next phase of growth. Having been part of the organisation since its early days, I’ve seen its evolution and the strength of the brands it represents. I look forward to leveraging strong media relationships, strategic PR and focused communications to create greater visibility and business value for our clients,” said Mehra.
Mehra brings extensive experience in public relations and corporate communications, having worked with leading hospitality brands including The Taj Hotels Resorts and Palaces, Oberoi Hotels & Resorts, and Hyatt Hotels & Resorts, along with several leading global PR agencies.
“Lubna and Paroma have been integral to THRS’ growth, and these appointments recognise the leadership and expertise they bring to the organisation. As we scale our business, strengthening our capabilities across sales and communications is critical to building deeper market relationships and creating sustained value for our partners. I look forward to their leadership as we enter this next phase,” said Yeishan Goel, Group CEO, THRS.
These appointments mark an important step in THRS’ growth journey, strengthening its sales and communications leadership as they expand their market presence and continue to deliver greater value to the brands they represent.
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