The delegation, led by the Tourism Promotions Board (TPB) Philippines and in partnership with the Department of Tourism (DOT), comprised representatives from airlines, hotels, resorts, tour operators, and government agencies. The delegates participated in business-to-business meetings during the trade and business sessions from 25 to 26 September. They also had the opportunity to connect with travelers who want to visit the Philippines during the consumer activities held from 27 to 28 September. The stakeholders also sponsored prizes for the raffle draw held for consumers visiting the booth, giving them a chance to win accommodations, tours, and flights to top destinations in the country.
To encourage more people to visit the country, the delegation’s booth featured attractions that align with the Japanese market’s interest in historical sites and natural wonders, like Intramuros, Boracay, Chocolate Hills, and Moalboal. The booth also came to life through the Philippine Travel Talk Show, featuring Japanese content creators Bonnie the Star and Miyuu, who introduced Filipino cuisine and discussed their experiences in the Philippines to the audience. On top of that, regular performances from the LUMAD group were held at the booth to give visitors a glimpse into the cultural expressions of local communities.
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