Assotech Realty, Delhi, announced a strategic collaboration with Atmosphere Core. Under the partnership, Atmosphere Core will operate and manage Assotech’s upcoming first-of-its-kind, all-suite property in Shirdi, Maharashtra.
Assotech Realty, promoted by Neeraj Gulati, plans to invest approximately INR 200 crore in developing the project, which will feature 160 suites measuring 45 square metres each. Designed to offer a contemporary hospitality experience, the property will cater to pilgrims, leisure travellers, and destination tourists visiting Shirdi.
The signing of the agreement between Assotech and Atmosphere Core signals a growing trend where temple towns are gradually transitioning into structured tourism ecosystems supported by modern infrastructure, improved connectivity, and professionally managed hospitality offerings.
Shirdi, as a famous temple town, attracts approximately 25 million devotees annually. With improved road connectivity, airport access, and regional infrastructure investments, Shirdi is emerging as a more organised tourism destination where spiritual travel intersects with hospitality, wellness, and leisure.
The upcoming project aims to respond to this evolution by offering travellers an integrated stay experience that blends comfort with the cultural and spiritual ethos of the region. Several NRIs and HNIs would welcome this move to class to have an international-level hotel experience with large room sizes.
Commenting on the partnership, Neeraj Gulati, MD, Assotech Realty, said, “Shirdi has always held immense spiritual significance. However, what we are witnessing today is the beginning of a broader urban evolution. Infrastructure development, improved connectivity and rising domestic tourism are collectively shaping the town into a well-rounded travel destination. Our collaboration with Atmosphere Core reflects our belief that spiritual destinations deserve thoughtfully designed hospitality experiences that respect their cultural essence while meeting modern traveller expectations. This project is not merely about adding rooms to the city’s inventory; it is about contributing to Shirdi’s next phase of growth as a holistic tourism hub that supports pilgrims, families and experiential travellers.”
Gulati further said, “We are developing an all-suite property with comfortable accommodations to meet the demand of new-generation devotees. Particularly, millions of NRI and HNI, including devotees, prefer extended stays and properties with all-suite luxury accommodations. Through such projects, one of many that Assotech plans to develop throughout India across major pilgrimage destinations as well as business and leisure destinations.”
Salil Panigrahi, Co-founder and Managing Director, Atmosphere Core, said, “India’s spiritual tourism sector is entering a new phase where destinations like Shirdi are witnessing more structured tourism demand alongside devotional travel. Travellers today expect comfort, curated experiences and globally benchmarked service even when visiting pilgrimage centres. Our collaboration with Assotech allows us to bring our hospitality expertise to a location that sees year-round demand and immense cultural significance. The project is envisioned as a welcoming retreat that blends warm hospitality with the serenity associated with Shirdi, while also contributing to the town’s growing reputation as a destination that offers both spiritual depth and contemporary travel experiences.”
With tourism in temple towns gaining renewed momentum across India, hospitality developments such as this are expected to play an important role in strengthening local economies, supporting employment generation and enhancing the visitor experience.
The project is also expected to contribute to the city’s broader urban ecosystem by creating a hospitality destination that complements Shirdi’s expanding infrastructure and luxury tourism footprint.
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