In the well-attended interactive workshops, the agents shared their challenges in marketing Seychelles and discussed ways in which they can better reach their end consumers, who are vastly selective about destinations owing to current circumstances.
In a pre-COVID-19 era, Ahmedabad, Nagpur along with other Tier 2 cities closer to Mumbai had performed well, increasing arrival figures to the paradise islands of the Seychelles while also forming an audience base which was among the first to bounce back when international travel started gaining momentum.
Commenting about the workshop strategy, Ms. Lubaina Sheerazi, CEO and Co-founder BRANDit, the Marketing and PR office representing Tourism Seychelles in India said, “Seychelles has always seen traffic not only from an informed audience in metro cities but also from an affluent segment from Tier 2 markets. We have successfully been able to raise awareness for the destination in over 15 Tier 2 cities in the past years and have witnessed a visible increase in leads and conversions during pre-COVID times. However, with the pandemic severely affecting pan-India finances, we gauge a faster recovery in the travel segment from small cities and towns comprising consumers with family businesses and hence would like to continue these targeted workshops with dedicated agents across India.”
The majority were partners looking to reconnect and learn about the recent updates in Seychelles, thus helping them in better promoting the destination.
The sales visit in Delhi was also extremely successful, Ms Sheerazi said, giving the team a real time sentiment checks as well as an update on the agents and their way of working post pandemic. The meetings proved to be fruitful in giving the team genuine insights of the changing travel trade fraternity and their approach to business in this new normal, she explained.