Now in its 4th edition since inception in 2022, Sarovar Source Sales Calling is a cornerstone of the group’s commercial strategy. The initiative brings General Managers from Sarovar properties across the country face-to-face with potential and existing clients in key source market cities through a high-touch, in-person format. Each roadshow spans two to three days per city and is designed to foster meaningful one-on-one conversations that lead to stronger brand recall, relationship building, and qualified business leads. Following Mumbai, the roadshow will cover other major markets including Bangalore, Ahmedabad, and Delhi. A key focus this year is to highlight Sarovar’s expanding portfolio, especially recent openings and priority destinations.
Akshay Thusoo, Sr. Vice President, Commercial, Sarovar Hotels, commented: “Sarovar Source Sales Calling is our way of staying connected with the markets that matter most. It’s a focused effort to bring our growing portfolio to the forefront—particularly new and emerging destinations like Goa, Sindhudurg, Philibhit, Ajmer, Kerala, and key hill stations. The enthusiastic response from our Mumbai engagements is a promising start, and we look forward to building on this across other cities.”
The initiative is designed to engage with top B2B travel agents, series operators, PCOs, and corporate clients across sectors such as pharmaceuticals, banking, NBFCs, FMCG, and large conglomerates. Through direct engagement with decision-makers, the program not only drives immediate business but also fosters long-term partnerships and market visibility. As Sarovar Hotels continues to expand its footprint in India’s dynamic hospitality sector, Sarovar Source Sales Calling stands out as a strategic, client-focused initiative that reinforces the brand’s commitment to responsiveness, relationship-led growth, and commercial excellence.
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