Priyanka Saxena Ray
How is JECC strengthening its position as a leading MICE venue in India, particularly given the context of growing international events and exhibitions?
Jaipur has always had the soul of a great city. What it now has is the infrastructure to match. Over the last few years, the Pink City has undergone a quiet but decisive transformation — from a heritage tourism destination into one of India’s most credible, high-capacity event cities. And JECC has been at the centre of that shift.
We sit 10 minutes from Jaipur International Airport, and from June, the new expressway corridor cuts Delhi travel to under two-and-a-half hours. Accessibility was once a question mark for Jaipur. It no longer is. That connectivity, combined with what JECC offers on the ground, has fundamentally changed the conversation with organisers.
The proof is in the portfolio. Pravasi Rajasthani Diwas brought global investors and policy leaders to our doorstep. The Jaipur Jewellery Show — the largest jewellery trade platform in the city — has made JECC its permanent home. And when the Ministry of Home Affairs needed a venue for the New Criminal Law Conference, they chose us. These are not events you win on price. You win them on trust. Jaipur no longer needs to compete for attention. The city earns it — and JECC delivers on the promise.
What key infrastructure upgrades or innovations have been introduced at JECC to enhance delegate and exhibitor experience?
At JECC, we have invested deliberately and strategically to ensure that our physical capabilities match — and in many cases exceed — what international organisers expect.
Our pillarless exhibition halls with a clear ceiling height of 43 feet are among the most impressive in India. This is not just an architectural statement — it translates directly into freedom for exhibitors: complex structural builds, high-impact immersive installations, double-decker stalls, and elaborate stage setups that simply are not possible at many other venues. Our rigging infrastructure supports up to 750 kg per beam, enabling production teams to bring their most ambitious creative visions to life.
On the technology and operations front, our advanced audio-visual systems, modular convention spaces, and multi-track conference capabilities ensure that whether we are hosting a 200-person policy symposium or a 14,000-attendee government convention — as we did during Pravasi Rajasthani Diwas — the experience is consistently seamless.
Our F&B infrastructure deserves a special mention. Grand food court operations capable of serving thousands simultaneously, specialised kitchen facilities, and the ability to customize menus for multi-cultural, multi-dietary delegate groups give us a hospitality edge that is rare in the MICE segment. This is complemented by the full-service Novotel Jaipur Convention Centre next door.
We are also continuously innovating on the sustainability front. From 100% LED lighting and smart thermostats to greywater recycling, rainwater harvesting, on-site organic waste conversion, and EV charging stations, JECC and NJCC represent a new benchmark for environmentally responsible event infrastructure.
With Jaipur emerging as a major events destination, how does JECC differentiate itself from other convention centres across India?
Most venues offer space. JECC offers an ecosystem. The integration between JECC’s event infrastructure and Novotel Jaipur Convention Centre’s hospitality — co-located, operationally unified — means organisers deal with one coherent team, not a patchwork of vendors. That simplicity is enormously valuable when you’re managing a multi-day, multi-track event.
Our event portfolio spans more formats than almost any venue in India. Stone Mart and GJEPC trade exhibitions sit alongside MRAI — Material Recycling Association of India — conventions. Healthcare conferences like AIOC and Dermacon share our calendar with Decor India. JJS draws international jewellery buyers. Concerts sell out. Destination weddings for 3,000-plus guests are becoming a serious vertical. The breadth signals something important: we are not a single-format venue. We are a platform.
Jaipur gives delegates something no spreadsheet can quantify — the feeling of being somewhere extraordinary. That is our most durable competitive advantage.
What is your vision for JECC over the next 3–5 years, especially in terms of attracting global events and boosting inbound business tourism?
The ambition is straightforward: we want JECC on the shortlist of every global association, international trade body, and large-format event organiser — not just in India, but worldwide. The infrastructure is ready. Connectivity is improving. What we are now building is visibility and relationships at a global scale.
Domestically, the focus is on high-growth verticals: technology, pharmaceuticals, automotive, investor summits, and large-format government initiatives. The live entertainment pipeline continues to expand — Jaipur is becoming a genuine concert city, and we intend to deepen that positioning significantly. Destination weddings at JECC scale — hosting 3,000 to 4,000 guests — represent a significant revenue and brand opportunity that we are actively developing. 2026 is about one thing: making sure the world knows JECC’s name. Not as a venue. As a benchmark.
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