Dear Readers,
In recent years, the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector in India has witnessed a remarkable growth trajectory, becoming a focal point in the nation’s evolving business landscape. This upward curve is a testament to the numerous intrinsic and extrinsic factors that have come together in favour of India as a burgeoning MICE destination.
The government’s robust initiatives aimed at bolstering infrastructural advancements and promoting India as a global MICE hub have played a pivotal role in this growth. The ease of doing business, coupled with the digitisation drive, has further fostered an environment conducive to the flourishing of the MICE sector. Additionally, the country’s rich cultural heritage, diverse landscapes, and the blend of traditional and modern ethos offer a unique proposition to international and domestic business communities alike.
Amidst this backdrop, India’s MICE facilities have evolved to meet the global standards, ensuring a seamless experience for both organisers and attendees. The country now boasts a plethora of venues equipped with state-of-the-art facilities catering to a wide spectrum of events ranging from small-scale meetings to large international conventions. The cities of Delhi-NCR, Mumbai, and Chennai continue to be strongholds for MICE activities due to their established infrastructure and connectivity. However, emerging destinations like Agra,
Varanasi, Udaipur, and Ahmedabad are also making a mark, thanks to concerted efforts by the authorities to boost MICE tourism in these regions.
To understand the realities of the MICE market better, BOTT April Issue reached out to few leading MICE Agents to get their perspective on the various factors that makes India a unique MICE Destination, the potential it has to grow and the initiatives needed to become so. Additionally, we bring to you an overview of some of the leading and still developing MICE cities in India vis-à-vis the popular MICE Outbound Destinations. So, sit back and enjoy reading our BOTT April MICE Special Issue and do share your valuable feedback with us.
Happy Reading!
Priyanka Saxena Ray
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