MICE in India
MICE business in India is poised to grow buoyed by recent initiatives by Ministry of Tourism and India is all poised to become a country of great economic importance, keeping its growth trajectory and potential in mind. It wouldn’t be wrong to say that MICE has already been the priority area, especially if you look at the recent trends where the development has been unprecedented, whether it is for an offsite program for the corporate or National Conventions and Exhibitions. The burgeoning MICE sector in India is a testament to our nations evolving business ecosystem. The recent inauguration of two world-class convention centres, Bharat Mandapam and
Yashobhoomi Dwarka Convention Centre in Delhi significantly underlines our readiness to host global congregations.
Unique advantages India offers as a MICE Destination
India has unique natural and cultural advantages, which have collectively given India the statusof a strong Global Leadership in every sector – be it hospitality, travel, adventure, heritage, spiritual and religious. The unique advantage India has is a clear competitive advantage to be one of the top ten countries to play host destination for International scientific, technical and medical conferences. India has all the pre-requisites of being the preferred destination in the world having more than 500 medical colleges, 400 agricultural universities, IIT’s, IIM’s – all pointing towards India having a clear advantage in hosting the International Conferences.
Top Performing & Potential MICE Cities
In my opinion, the top ten MICE performing cities is of course Delhi, which has emerged as the
most preferred MICE destination with two major convention centres with direct connectivity.
The other major emerging cities are Mumbai, Hyderabad, Bengaluru, Chennai, Jaipur, Agra,
Varanasi, Indore and Goa.
Technological Advancement
On the technology front, the recent initiative by Ministry of Tourism in developing Nidhi Plan
portal is a great development as it will provide market intelligence and requisite insights for
developing MICE industry.
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