The partnership will focus on building greater awareness of bespoke African travel experiences while expanding Koncept Africa’s engagement with India’s luxury travel trade, advisors and consumers.
Koncept Africa is a specialist African safari design and consultancy company with four office locations across the UK, USA, South Africa and India, and expertise spanning nine African destinations. Zambia, one of its key destination offerings, encompasses the diverse landscapes and wildlife experiences of Lower Zambezi, Kafue and South Luangwa.
Led by Jayesh Ashar, Group Managing Director, Koncept Africa, a British citizen of Indian origin based in the UK, the company specialises in creating highly personalised African journeys that combine deep destination expertise, authentic luxury and extraordinary experiences. Rather than operating as a conventional mass-market tour operator, Koncept Africa focuses on bespoke safari design, thoughtful itinerary planning, access to lesser-explored destinations and experiences that bring together wildlife, conservation, culture, adventure and understated luxury.
Commenting on the partnership, Jayesh Ashar, Group Managing Director, Koncept Africa, said, “India is an increasingly important market for luxury African travel. Today’s discerning Indian traveller is looking for exclusivity, personalisation and experiences beyond conventional safari itineraries. We are delighted to appoint TAWI LUSH as our Sales and PR partner in India. Their strong understanding of the luxury travel market and their sales and communications expertise will help us bring the many different faces of Africa closer to Indian travellers.”
At the heart of Koncept Africa’s proposition is the belief that Africa can be experienced in deeply personal and unexpected ways. Its portfolio of signature itineraries moves beyond the traditional safari to create journeys tailored around the interests, pace and preferences of each traveller.
Among its signature experiences is Africa’s Eden, an immersive journey across Victoria Falls, Zimbabwe and Zambia. The itinerary combines some of Southern Africa’s most spectacular experiences, including a helicopter flight inside the Zambezi Gorge, a meal at Livingstone Island on the edge of Victoria Falls, walking with rhinos, high tea at the Elephant Café in the bush, a boat safari in Chobe National Park and a traditional mokoro experience in the Okavango Delta. The journey is priced approximately between USD 7,500 and USD 25,000 per person, depending on the level of customisation and inclusions.
A Vastness Called Namibia offers a different perspective of Africa through a guided self-drive journey across Etosha, Damaraland, Swakopmund and the Namib Desert. Designed for travellers seeking freedom and discovery without compromising on comfort, the itinerary is priced approximately between USD 5,000 and USD 10,000 per person.
For adventure-led travellers, Koncept Africa’s Soft Adventure in South Africa can be customised into a high-energy itinerary featuring experiences ranging from paragliding, vintage motorbike side-car sunset tours, Harley-Davidson and Cobra sports car self-drive excursions to sand-dune quad biking with a picnic meal and Segway experiences through vineyards. The itinerary can also include a 13-stop mountain zipline, whale-watching cruises, shark-cage diving, ostrich feeding, interactions with cheetahs, lemurs and reptiles, seasonal crocodile cage diving, a skydive from 15,000 feet, the world’s highest bungee jump at 316 metres and elephant-feeding experiences.
For travellers looking for a more intimate relationship with Africa’s waterways and wildlife, houseboat safaris across South Africa, Zimbabwe and Zambia offer an exclusive alternative. These small, personalised houseboats, with up to 10 rooms, allow guests to experience wildlife and landscapes along some of the continent’s mighty rivers in an intimate setting.
Another standout offering is the Kalahari Desert, where travellers can experience a luxurious safari within vast landscapes and an exclusive private game reserve with one of the lowest guest footprints in Africa. The highly bespoke experience can range from approximately USD 4,500 to USD 150,000 per person for a two-night package, depending on the degree of exclusivity and personalisation.
The portfolio also includes signature Botswana journeys, further opening up the opportunity for Indian travellers to discover the country’s distinctive wilderness, waterways, wildlife and remote luxury camps through tailor-made itineraries designed around individual travel preferences.
Elaborating on the partnership, Simmi Pai, Founder, TAWI LUSH, said, “We are thrilled to partner with Koncept Africa, a brand that shares our belief that luxury travel is not defined by opulence alone, but by the depth, authenticity and individuality of an experience. Africa has immense potential among India’s luxury travellers, yet there is still an opportunity to move the conversation beyond the conventional safari. Koncept Africa’s expertise in designing highly personalised journeys, its access to lesser-explored destinations and its ability to blend adventure, conservation, culture and understated luxury make it a compelling proposition for the Indian market. At TAWI LUSH, we look forward to bringing this distinctive side of Africa to our travel trade and discerning travellers, and establishing Koncept Africa as a trusted name for those seeking journeys that are truly their own.”
Through the partnership, TAWI LUSH will lead sales representation, trade engagement, PR and brand positioning for Koncept Africa in India. The mandate will focus on strengthening relationships with luxury travel advisors and partners while creating greater consumer awareness around bespoke African travel.
For the Indian luxury traveller, the partnership aims to shift the perception of Africa from a single-purpose safari destination to a continent of extraordinary possibilities from private wilderness experiences and conservation-led travel to adventure, culture, waterways, road journeys and remote luxury.
The central proposition is clear: Africa, designed around you—where deep destination knowledge, thoughtful planning and understated luxury come together to create journeys that are as individual as the travellers themselves.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
