The campaign captures WA as a place where vast deserts glow beneath endless skies, coral reefs shimmer in turquoise seas, and ancient landscapes tell stories that stretch back millennia.
Filmed across iconic locations, including Ningaloo Reef, Margaret River, Rottnest Island, Perth, and the ancient beauty of Mirima National Park in the Kimberley, the cinematic series brings WA’s dreamlike spirit to life through five 30-second destination vignettes and a 60-second film.
At its heart is the reimagining of Empire of The Sun’s hit song Walking On A Dream, overseen by WA–raised frontman Luke Steele, and performed by the West Australian Symphony Orchestra (WASO) Aboriginal artist and Karajarri man Billy-Jo Shoveller.
“Walking On A Dream has always been about a sense of wonder and escape,” said Steele. “Working with Billy-Jo and WASO to create this new version was magical—it feels like WA itself, magical and otherworldly.”
Billy-Jo Shoveller said the collaboration was deeply personal and reflects his passion for sharing the Kimberley’s spirit with the world. “I’m proud to be part of this campaign as a Karajarri man, working with Luke Steele on ‘Walking On A Dream’ gave me a chance to bring some of my culture and connection to Country into the project— WA is a special place, and it feels good to help show that to people everywhere.”
Starring Nyikina man Nelson Baker and emerging actor Angelica Blazeska, both of whom are Western Australian Academy of Performing Arts alumni, the films blur the line between reality and reverie, celebrating Western Australia as a place where culture, creativity and nature are deeply connected.
Developed alongside Traditional Owners and WA’s Aboriginal tourism sector, the campaign celebrates culture, Country and connection. The campaign rolls out from February 2026 across key global markets.
First launched by Tourism WA in 2022, Walking on A Dream has played a key role in driving Western Australia’s tourism recovery, with WA welcoming just over one million international visitors in the year ending October 2025, surpassing the previous record of 996,000 international visitors set in 2019.
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