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Thailand Travel Mart Plus 2026 set for June in Pattaya

TAT’s flagship B2B travel trade event returns for its 23rd edition, uniting global buyers and Thai sellers under the theme Healing is the new luxury

Somya Deep by Somya Deep
March 23, 2026
in Bott Short News

The Tourism Authority of Thailand (TAT) confirms that Thailand Travel Mart Plus (TTM+) 2026 will take place from June 10 to 12, 2026 at the NICE Pattaya Convention and Exhibition Center in Chon Buri. The event reinforces Thailand’s position as a leading destination for international business events and tourism investment, while underscoring TAT’s continued focus on traveller confidence, safety, and well-being.

Thapanee Kiatphaibool, TAT Governor, said, “TTM+ 2026 is Thailand’s flagship B2B platform connecting global travel buyers with the strength and diversity of Thai tourism. Hosting this year’s edition in Chon Buri allows us to present a wide range of tourism products and business opportunities under our ‘New Thailand’ strategic direction and the ‘Healing is the New Luxury’ campaign. We aim to strengthen international partnerships and drive sustainable growth across the tourism sector.”

Now in the 23rd edition, TTM+ 2026 is expected to welcome over 400 Thai sellers and 400 international buyers from more than 50 countries, generating over 11,000 pre-scheduled business appointments. The programme will feature product showcases, curated networking sessions, and knowledge-sharing forums addressing global tourism trends, sustainability, and innovation — delivering both commercial value and strategic industry insights.

Chon Buri, one of Thailand’s most dynamic tourism provinces, provides the setting for TTM+ 2026, where the event will present a diverse portfolio of offerings across both established destinations and emerging areas. This reflects Thailand’s capacity to deliver high-quality travel experiences aligned with sustainable tourism principles and guided by TAT’s ‘New Thailand’ framework and ‘Healing is the New Luxury’ concept — an integrated approach that emphasises quality-driven development, elevated service standards, and long-term value for local communities.

Participants will also engage in immersive experiences reflecting Chon Buri’s identity, including cultural performances, local craftsmanship, and nature-based and lifestyle activities, reinforcing Thailand’s position as a destination where business engagement is complemented by meaningful and inspiring travel experiences.

TTM+ 2026 is projected to generate significant tourism revenue, creating a positive economic impact for businesses, communities, and supply chains across Thailand.

 

 

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