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Taj Corbett Resort & Spa: A vision of Growth, Innovation, and Community-Centric Sustainability

In 2024, Taj Corbet Resort & Spa saw impressive ADR and occupancy growth, capitalizing on brand strength to outperform the broader market despite declining destination-wide occupancy. Ajay Sharma, General Manager, Taj Corbet Resort & Spa shares more.

Pallavi Sharma by Pallavi Sharma
October 28, 2024
in BOTT Spotlight

Pallavi Sharma

Year 2024  

Taj Corbett has shown solid progress in 2024, with a notable rise in Average Daily Rate (ADR) and occupancy. While overall occupancy for Corbett as a destination has declined due to increased international travel, Taj Corbett has achieved steady growth. The enduring strength of the Taj brand continues to drive demand, providing a significant edge in attracting guests even amidst wider market challenges. Taj Corbett remains a high-performing property, leveraging its brand recognition to maintain strong rates and favourable occupancy levels.

Renovation / Expansion

We are continuously enhancing the property to elevate the guest experience. Recently, we refurbished several room categories, adding new suites, including Presidential Rooms and Grand Luxury Suites, last year. In terms of Food and Beverage offerings, we introduced ‘Makrut’, a Pan-Asian Alfresco Restaurant. Additionally, our commitment to landscaping and horticulture has expanded the green cover, contributing to the preservation of local wildlife and flora.

Sustainability Initiatives  

Guided by IHCL’s “Paathya” sustainability program, Taj Corbett is deeply committed to environmental stewardship and social responsibility. We are preserving the ancient folk art of Kumaon, “Chaliya Art,” and integrating local traditions like Kumaoni attire in celebrations and guest services. With most of our team recruited locally, we provide sustainable livelihoods, curbing migration. Our partnership with TATA Strive has empowered local youth with vocational skills, and we have adopted a nearby primary school for redevelopment, offering self-development and environmental education to students.  

Our sustainability efforts include monthly volunteering activities like cleaning drives around River Kosi, women’s hygiene and sanitation sessions, and self-defence classes for local girls. We’ve also introduced the “Kosi Evening Arti,” rekindling awareness of the river’s vital role in the region. Furthermore, the resort has achieved EarthCheck certification, a testament to our ongoing commitment to renewable energy, water conservation, and waste reduction. Sustainability and community engagement are at the heart of Taj Corbett’s operations.

BLURB

We are continuously enhancing the property to elevate the guest experience. Recently, we refurbished several room categories, adding new suites, including Presidential Rooms and Grand Luxury Suites, last year. We have also introduced ‘Makrut’, a Pan-Asian Alfresco Restaurant.

 

 

 

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