By BOTT Desk
Amritara Hotels has announced the appointment of Sanjeev Singh as the General Manager of Amritara Aura Resort & Spa, North Goa. A seasoned hotelier with over 17 years of experience, Singh brings a diverse background across leading hospitality brands. His expertise spans Front Office Operations, Room Division, Sales, Revenue and Yield Management, along with an in-depth understanding of F&B operations, including menu planning, food costing, and themed culinary concepts.
Singh has successfully led three boutique hotels and resorts from pre-opening to full operations, overseeing recruitment, procurement, budgeting, and brand strategy. Known for his sharp focus on profitability (GOP) and brand reputation, he excels in digital marketing, social media engagement, and guest experience enhancement. At Amritara Aura, Singh will oversee all operational, financial, and brand-building initiatives to further strengthen the resort’s positioning in Goa’s luxury hospitality landscape.
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