Conceptualised as more than a traditional FAM, the five-day journey across Crete and Rhodes (March 28 – April 1, 2026) was designed as a fully immersive brand experience—bringing together destination storytelling, experiential luxury, and Mitsis’ signature ultra-all-inclusive hospitality.
At the heart of the itinerary were three flagship properties—Mitsis Selection Laguna Beach Resort & Spa &, Mitsis Selection Rinela Beach Resort & Spa in Crete, and Mitsis Selection Alila in Rhodes—each offering a distinct lens into the brand’s elevated approach to design, gastronomy, and guest experience. From private pool suites and curated beachfront dining to high-touch concierge services, the FAM delivered a comprehensive showcase of Mitsis’ premium offering for the Indian traveller.
Further strengthening accessibility, Mitsis Group partnered with IndiGo, leveraging its direct connectivity to Athens—an increasingly critical factor in driving destination preference and conversion within the Indian market. This collaboration underscores Mitsis’ long-term vision to remove barriers to travel while aligning with evolving consumer expectations around convenience and connectivity.
Beyond property immersions, the itinerary was thoughtfully layered with cultural and experiential touchpoints—from exploring the ancient Palace of Knossos and the storied Medieval Old Town of Rhodes to engaging with local authorities and participating in curated leisure experiences such as a golf tournament at Afandou. The programme culminated in a milestone presentation celebrating 50 years of Mitsis—reinforcing the brand’s legacy while setting the tone for its forward-looking vision.
Stavros Mitsis, Managing Director, Mitsis Group, said:
“India represents one of the most dynamic outbound travel markets globally, and our engagement here is both strategic and long-term. This FAM was designed to go beyond familiarisation—it was about building emotional resonance with the Mitsis brand. By bringing our partners into the heart of our destinations and experiences, we are enabling them to translate that authenticity and excellence to their clients back home.”
Hemant Mediratta, Founder, One Rep Global, added:
“The Indian traveller today is seeking depth, distinction, and seamless luxury—and Mitsis delivers on all three. This initiative is not just about showcasing properties; it’s about reshaping how Greece is positioned in the Indian market. With enhanced connectivity, strong on-ground experiences, and a brand like Mitsis leading the charge, we are confident of driving both aspiration and conversion at scale.”
With nearly five decades of heritage, Mitsis Group continues to lead the evolution of Greek hospitality—combining scale with soul, and consistency with innovation. This FAM initiative marks a significant step in its India strategy, reinforcing its position not just as a preferred stay, but as the definitive gateway to experiencing Greece at its finest.
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