A home to over 150 premium and luxury brands, Outletcity Metzingen is the only place in the world that gives the feeling of walking amongst the great designers themselves. The true-to-the-original interiors of the many flagship outlet stores confirm Metzingen as a City of Fashion for guests from all around the world. The affordable designer trends are as international as the cosmopolitan guests, representing 185 nations in a city which speaks one language: fashion.
Commenting on the appointment, Mrs. Angela Rieger, Senior International Partnership Manager at Outletcity Metzingen, said: “We chose AVIAREPS as our marketing representation for India due to their exceptional track record in the travel industry, coupled with their in-depth knowledge of the Indian market. This strategic partnership will enable us to effectively penetrate the Indian market, leverage AVIAREPS’ extensive network and expertise to attract a broader audience, and establish a strong brand presence in this significant region.
Speaking on the company’s diverse and expanding product portfolio, Ellona Pereira, Head, AVIAREPS India, said, “We are extremely proud to add Outletcity Metzingen to our portfolio of esteemed clients. Outletcity Metzingen offers an incredible shopping experience that has the potential to create an everlasting memory in the most rewarding way. Our team will work towards the development and implementation of effective sales and PR strategies to create awareness about Outletcity and its unique offerings amongst Indian travellers. Our aim is to reach out to the right target audience that will ensure Outletcity’s firm positioning on the itinerary of every Indian fashion enthusiast visiting Germany.”
*By sales area or size – Market report “Outlet Centres in Europe”, p. 28 (June 2023) produced by ecostra GmbH, www.ecostra.com/wp-content/uploads/2023/06/outlet-centres-europe_2023-06.pdf
Outletcity Metzingen is located in SouthWest Germany – just 30 minutes by car from Stuttgart, 1 hour from Baden-Baden and 2 hours from Munich, Frankfurt and Zurich. A magnet for fashion lovers and hometown of Hugo Boss, it attracts over 4 million visitors per year. Its sprawling space impresses guests with 150 premium and luxury brands packed with a fabulous selection of products and prices discounted up to 70 % (In comparison to the Manufacturer’s Recommended Retail Price, where applicable) all year round. Internationally renowned designers such as Valentino, Karl Lagerfeld, Versace and the world’s largest BOSS outlet find a spot here.
Outletcity Metzingen is also home to a variety of restaurants and cafés ranging from Starbucks to Italian L’Osteria and Asian Champa to an Alpine chalet that ensures that visitors can recharge with sweet or savoury delights. Paired with this are enticing culinary offerings, alluring events, and bespoke services that guarantee a memorable shopping experience.
About Ouletcity Metzingen
Ouletcity Metzingen is a magnet for fashion lovers worldwide. The business unit of Outletcity AG has been a trendsetter from its inception as it is considered a pioneer of factory outlet centres in Europe.
Aiming to digitalise its business, Outletcity launched the eponymous online shop in 2012 and again confirmed its role of precursor. The vision to offer every visitor the best shopping experience at any touchpoint online and offline is inspiration and motivation at the same time and is worked towards every day with passion and a spirit of innovation. Similar to the past, when the home of Hugo Boss was already well known for its thriving textile industry.