In a grand demonstration of Morocco’s tourism readiness and booming global appeal, the Moroccan National Tourism Office (MNTO) recently hosted an exclusive India Trade MEGA FAM Trip for 29 of India’s top travel agents, tour operators, and industry leaders from Mumbai, New Delhi, Ahmedabad, Kolkata, Bengaluru, Chennai, and Hyderabad. Running between June 15 and June 23, 2026, the familiarisation trip served as a powerful business catalyst to position the Kingdom as a premier cultural, leisure, and ultra-luxury destination.
The comprehensive trade itinerary holistically covered all facets of the Imperial Cities, from the architectural grandeur and coastal allure of Casablanca and Rabat, through the deep cultural heritage and traditional riad hospitality of Fes, to the ultra-luxury palace properties, sunrise hot air ballooning, and dramatic desert landscapes of Marrakech and the Agafay stone desert. Concurrently, a 10-member media FAM trip was deployed to capture the visual storytelling and geographical richness of the country, expanding the promotional footprint into destinations not included in the trade route. The media delegation explored the iconic blue-washed streets of Chefchaouen, the vast Sahara dunes of Merzouga for an authentic overnight desert camping experience, and the historic film studios and clay architecture of Ouarzazate. While the media cohort focused on these diverse cultural landscapes, the 29 travel architects maintained an overarching focus on trade readiness, conducting rigorous, high-level site inspections at world-renowned hospitality icons across their regions to evaluate the venue capacities, bespoke service designs, and elite infrastructure required to execute seamless luxury itineraries.
A defining milestone of the initiative was the high-level B2B Stakeholder Interaction and Seminar hosted at the Fairmont La Marina Rabat-Salé. Serving as an instrumental corporate forum, the seminar brought Moroccan Destination Management Companies (DMCs) and premium hospitality representatives face-to-face with the Indian travel elite. Through interactive panels addressing critical market dynamics, including ‘What Does Morocco Think of the Indian Traveller?’ and ‘Experience of Promoting and Selling Morocco in India,’ the seminar allowed trade delegates to gain direct insight into the psychology, incentive structures and strategies to attract Indian travellers.
Commenting the vision behind the MEGA FAM, Jamal Kilito, Country Manager, India, Moroccan National Tourism Office (MNTO), said, “India represents an exceptionally dynamic, fast-growing, and priority source market for outbound luxury, experiential, and destination wedding travel. The trade and media itineraries, alongside the strategic B2B seminar in Rabat, are essential to driving destination awareness and highlighting our tourism potential. Experiencing Morocco’s richness and luxury infrastructure firsthand ensures our partners are fully equipped to seamlessly customise and sell the destination. This focused approach bridges consumer inspiration with direct trade execution, giving us immense confidence in sustaining and amplifying our record-breaking tourism growth.”
Looking ahead, MNTO remains fully committed to leveraging this landmark FAM trip to transform surging consumer interest into long-term tourism growth, positioning Morocco as the ultimate aspirational destination for Indian luxury travellers, multi-generational families, and grand destination weddings.
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