The six-day immersive familiarisation journey brought together a select group of leading travel trade partners from across India, offering them an opportunity to experience Uzbekistan’s remarkable blend of ancient heritage, contemporary luxury, world-class hospitality, and evolving tourism offerings.
The carefully curated itinerary covered the country’s most celebrated destinations—Tashkent, Bukhara, and Samarkand—providing participants with first-hand exposure to Uzbekistan’s unique fusion of Silk Route history and modern sophistication. From magnificent architectural landmarks and UNESCO World Heritage sites to luxury hotels, authentic culinary experiences, vibrant shopping districts, and emerging lifestyle attractions, the journey was designed to showcase Uzbekistan through a fresh, contemporary, and premium lens.
Speaking on the successful completion of the initiative, Rohit Shorey, Founder & CEO, Kazin DMC, said:
“This FAM was designed with a clear objective—to allow our partners to experience the new face of Uzbekistan firsthand. While the destination is renowned for its extraordinary history and culture, it has evolved significantly in recent years, offering exceptional hospitality, luxury accommodation, enhanced infrastructure, exciting nightlife, and unique experiences for modern travellers. Through this journey, our partners witnessed how Uzbekistan has emerged as a compelling destination for luxury holidays, premium groups, experiential travel, and MICE movements from India.”
The FAM received an overwhelmingly positive response from participating travel professionals, many of whom were impressed by the destination’s diversity, the quality of its hospitality offerings, and the seamless execution of the programme.
Mr. Amit Mittal, Senior Manager – International Holidays Supply & Business Development, MakeMyTrip, described the experience as both inspiring and eye-opening.
“Uzbekistan was a delightful surprise. From the grandeur of its architecture and centuries-old heritage to the warmth of its people and impeccable hospitality, every moment of the journey exceeded expectations. The luxury hotels selected for the programme, the thoughtfully curated experiences, and the flawless arrangements throughout the trip truly highlighted the destination’s readiness for premium Indian travellers. Equally memorable was the opportunity to travel alongside industry colleagues, exchange ideas, and build meaningful connections. A heartfelt thank you to Team Kazin for delivering such an exceptional experience.”
Echoing similar sentiments, Mr. Sanjeev Mehra, Director, Aaryan Holidays, highlighted the destination’s tremendous potential for the Indian market.
“This journey allowed us to experience Uzbekistan beyond its historical appeal. We witnessed a destination that seamlessly combines heritage, luxury, gastronomy, culture, and modern tourism infrastructure. The quality of hospitality throughout the trip was outstanding, and the experience has given us a renewed perspective on how Uzbekistan can be positioned for luxury travellers, families, groups, and MICE clients. The professionalism and hospitality extended by Team Kazin made the journey truly memorable.”
Ms. Bhavi Parekh, AVP – Leisure Travel (Outbound) Thomas Cook , also emphasised the destination’s versatility and premium offerings.
“The FAM provided an in-depth understanding of Uzbekistan’s tourism landscape while beautifully showcasing the unique character of Tashkent, Bukhara, and Samarkand. From luxurious stays and authentic cultural encounters to contemporary attractions and seamless logistics, every element of the journey reflected the destination’s growing sophistication. The experience has equipped us with valuable insights and inspiration to create unique and differentiated travel experiences for our clients, and we look forward to promoting Uzbekistan with renewed confidence.”
Throughout the journey, participants experienced some of Uzbekistan’s finest hospitality offerings, premium accommodations, authentic local cuisine, cultural performances, bustling bazaars, and iconic landmarks. These experiences collectively highlighted the destination’s ability to cater to a broad spectrum of traveller preferences while maintaining its distinctive cultural identity.
The successful completion of the Luxury Uzbekistan FAM further underscores Kazin DMC’s commitment to empowering travel trade partners through destination immersion and first-hand experience. By enabling travel professionals to personally explore emerging destinations, the company continues to strengthen product knowledge, foster stronger industry partnerships, and support the growth of outbound tourism from India.
The overwhelmingly positive feedback received from participating travel professionals reaffirms Uzbekistan’s growing popularity within the Indian market and highlights its emergence as a compelling destination for luxury holidays, cultural explorations, premium group travel, and MICE experiences. Through initiatives such as these, Kazin DMC remains committed to showcasing transformative travel experiences while driving greater awareness and visitor growth to the destination.
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