Thursday, September 28, 2023
  • About Us
  • Contact Us
No Result
View All Result
Travel News l Tourism News India | Travel Trade Magazine
  • Home
  • BOTT Magazine
    • September-2023
    • August-2023
    • July-2023
    • June-2023
    • May-2023
    • April-2023
    • March-2023
    • February-2023
    • January-2023
    • December-2022
    • November-December-2022
    • October-November-2022
    • September-October 2022
    • August – September 2022
    • July-August – Wedding Special
    • May-June 2022: SATTE Special
    • May-June-2022
    • March-April 2022
    • January-February-2022
    • October – November 2021
    • July-August 2021
    • April – May 2021
    • February – March 2021
    • December 2020 – January 2021
    • October – November 2020
    • August – September 2020
    • June – July 2020
    • April – May 2020
    • February – March 2020
  • Hospitable Hotels
  • Fly Global
  • Beyond Boundaries
  • India for You
  • Associations in Action
Travel News l Tourism News India | Travel Trade Magazine
  • Home
  • BOTT Magazine
    • September-2023
    • August-2023
    • July-2023
    • June-2023
    • May-2023
    • April-2023
    • March-2023
    • February-2023
    • January-2023
    • December-2022
    • November-December-2022
    • October-November-2022
    • September-October 2022
    • August – September 2022
    • July-August – Wedding Special
    • May-June 2022: SATTE Special
    • May-June-2022
    • March-April 2022
    • January-February-2022
    • October – November 2021
    • July-August 2021
    • April – May 2021
    • February – March 2021
    • December 2020 – January 2021
    • October – November 2020
    • August – September 2020
    • June – July 2020
    • April – May 2020
    • February – March 2020
  • Hospitable Hotels
  • Fly Global
  • Beyond Boundaries
  • India for You
  • Associations in Action
No Result
View All Result
Travel News l Tourism News India | Travel Trade Magazine
No Result
View All Result

India is a strategic source market for Princess Cruises

Princess Cruises, a global cruise and tour company that annually takes over two million passengers to more than 330 worldwide destinations, is renowned for its consistent product delivery and quality. In a candid interaction with BOTT, Nishith Saxena, the Founder & Director of Cruise Professionals LLP - the representative for Princess Cruises in India - shares insights about the current state of international cruising and the Indian market.

June 13, 2023

What, in your opinion, is the USP of Princess Cruise? How important is the Indian market for the Business of your Cruise Ship?

Princess Cruises operates a fleet of 15 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. While each ship may have some different & new features, the overall product remains same. Over the years, Princess guests have consistently enjoyed warm and gracious service in an atmosphere of comfortable elegance. This experience has been enhanced with the noted breakthrough in the vacation industry – Princess MedallionClass– offering a number of new features that leverage touchless technologies and significantly enhance and personalise the guest experience, as well as support new health protocols.

Princess is known as an industry innovator, having introduced many new features and programs through the years that were so well received they were later adopted by other lines, becoming standard throughout the industry. Among them are affordable balconies on many of the ships’ outside cabins, 24-hour dining, and a choice of dining venues and flexible dining times. Princess ships also debuted features such as Movies Under the Stars poolside theatres, The Sanctuary adults-only oasis and weddings at sea officiated by the cruise line’s captains.

For Princess Cruises, India is a strategic source market with so much of diversity in the buying behaviour of consumers. Somehow, the onboard offerings, the promotions and the pricing of all popular destinations of Princess strikes a chord with sophisticated Indian travellers. Add to this the excellent relations we enjoy with the travel fraternity across the country – the result is a healthy business mix where everyone in the distribution cycle is happy.

Which age groups & social strata is being focussed upon in India by Princess Cruises in Indian market? 

Princess Cruises is considered one of the best cruise lines for multi-generational vacations. Our focus in India remains on friends & family groups travelling together. More often these guests belong to the HNI & super HNI strata who plan their vacations very meticulously as a result of which they get better value than the last-minute travellers. In India, such guests are not restricted to just main metros and mini-metros. We find them coming from all over the country – at last count, we have guests booking on Princess Cruises from 45 different cities in India. This is also the outcome of extensive market coverage by our sales team during last 23 years since Princess established its presence in India.

What strategies is your company implementing to drive growth in the cruise tourism sector, and how are these strategies adapting to the changing travel trends and customer preferences?

We have an excellent distribution through travel agents across India which we have developed over last 14 years and we would continue to nurture and expand this by way of education, training and market support. We have also enhanced our social media presence which has helped a lot of young consumers to relate to the versatility of the cruise holidays. Needless to say, no strategy is good if it does not cover the entire 360 degrees of marketing – we believe is consistency in relationships and service delivery – this has proved to be our biggest strength and we would never lose sight of bigger goals which is the foundation of marketing strategy.

Broadly speaking, we work on an inclusive style of marketing strategy where we connect and include all the stakeholders – the consumers, the distributors and the cruise lines. In this, we keep generating marketing material and tactical promotions with the help of the cruise line and keep sharing with the distribution at all times. Many agencies use the marketing material – posts, EDMs and promotional videos of Princess Cruises to further their own direct reach to the consumer – therefore the end consumer gets a standardised and focus message from all sources which help them in making up their mind faster.

Please share about the financial security offered to booked passengers by Princess At Ease program.

Popularly known as CFW (Cancellation Fee Waiver), this is a cruise cancellation penalty waiver program available for passengers cruising onboard princess cruises. The program offers cancellation fee waivers well as baggage protection in a single package, neither may be purchased separately. This non-refundable program is not trip interruption insurance and only covers cancellation fees and passenger’s baggage while on the cruise, cruise tourorCruisePlus and is available for purchase at the deposit stage.

The plan protects the booking against cancellation penalties up to 3 working days prior to the sailing but our office needs to be notified at least 4 working days prior due to ships operating in different time zones. Princess Cruises instituted this unique program more than a decade ago and there is no other cruise line probably, which offer such a facility to passengers. This program provides a heightened sense of financial security which is why this is termed as At Ease.

 

 

Follow BOTT on LinkedIn, Facebook, Twitter & Instagram

Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates

 

 

Tags: Breaking Travel NewsBusiness of travel trade IndiaFlight PackagesHospitality NewsHotel InformationLatest Travel & Tourism Industry TrendsMICE newsPrincess CruisesTour packagesTourism Breaking NewsTourism NewsTourism News IndiaTravel & Tourism MagazineTravel FashionTravel Industry Newstravel newsTravel PackagesTravel Trade Newstravel trade news IndiaTravel Trade TrendsTravel Young GenerationVisa
ShareTweetShareSend
pallavi

pallavi

Next Post

Royal Caribbean Cruises Ltd pioneer of cruise travel in India

The first Bookmark Resort scheduled to open in Manali soon

Skal Intl Bombay (144) & Novotel Mumbai hosted networking event in Mumbai




More Media More Media More Media
  • Trending
  • Comments
  • Latest

63% Indians are willing to travel after COVID-19 curve is flattened: BOTT Travel Sentiment Tracker

April 28, 2020

40% Travel & Tourism companies stare at complete shutdown in next 3 to 6 months: BOTT Travel Sentiment Tracker

May 25, 2020

Coorg: The Switzerland of India

January 14, 2019

Meena Bhatia: My profile was always challenging enough so I never felt the need to look for another opportunity

July 15, 2019

Dear Mr. Prime Minister…

December 31, 2019

Vikram Dev Dutt is the new Chairman and Managing Director of Air India

January 18, 2022

Cygnett Hotels & Resorts appoints Subhro Mukhopadhyay as Area GM – Rajasthan & Goa

New Hotels Join the Preferred Hotels and Resorts Portfolio

Magnificent Maldives

The Thai Golf experience

Let’s visit the United States of Tourism

Anil Madhok

Sarovar Hotels and Resorts opens sixth hotel in Bengaluru

Cygnett Hotels & Resorts appoints Subhro Mukhopadhyay as Area GM – Rajasthan & Goa

September 28, 2023

Vietnam Airlines awarded Five Star Global Airline status for 2024

September 28, 2023

Vietjet enhances its connectivity between India and Vietnam

September 28, 2023

BOTT SHOTS – September 28, 2023

September 28, 2023

World Tourism Day highlights Sustainability, Resilience, Evolution

September 27, 2023

Tata Communications becomes the first Indian global corporate to join Air France–KLM’s Corporate SAF program

September 27, 2023

About Us

Travel is that one elixir that keeps the person going, economy may boom or dip, recessions may come and go. For pleasure or for work – travelling is an essential part of everyone’s life and the industry that works diligently to keep the process of travel smooth is called Travel Trade. The back-end staff of an airline, hospitality officials, travel agents, tour operators, cruise operators, various state tourism boards – both domestic as well as international and many other branches...
Read More

Categories

  • Appointments
  • Associations in Action
  • Better Half
  • Beyond Boundaries
  • Bott Short News
  • Bott Shots
  • BOTT Spotlight
  • BOTT Travel Sentiment Tracker
  • Celebrating the bond of Motherhood
  • Destination Window
  • Events Corner
  • Fab 40'S
  • Featured Videos
  • Fly Global
  • Food for Soul
  • From the Editor's Desk
  • GM Special Series
  • Government Initiatives
  • High Spirits
  • Horoscope
  • Hospitable Hotels
  • India for You
  • Industry Insight
  • Itinerary of the Week
  • Jobs for You
  • More From Bott
  • News of the Day
  • Photo Feature
  • Social Cause
  • Trending Station
  • Weddings & More
  • Wellness Corner
  • Your Opinion

Quick Links

  • About Us
  • August-September-2022
  • Bott Magazine April 2023
  • Bott Magazine August 2023
  • Bott Magazine July 2023
  • Bott Magazine June 2023
  • Bott Magazine March 2023
  • Bott Magazine May 2023
  • BOTT Magazine May June 2022
  • Contact Us
  • December 2022-IATO Special
  • February-2023
  • January 2023
  • July-August – Wedding Special
  • November-December-2022
  • October-November-2022
  • Privacy Policy
  • Refund Policy
  • September-2023
  • September-October 2022
  • Terms and Conditions

Find us on Social Media

copyright @2022 More Media Private Limited

No Result
View All Result
  • Home
  • BOTT Magazine
    • September-2023
    • August-2023
    • July-2023
    • June-2023
    • May-2023
    • April-2023
    • March-2023
    • February-2023
    • January-2023
    • December-2022
    • November-December-2022
    • October-November-2022
    • September-October 2022
    • August – September 2022
    • July-August – Wedding Special
    • May-June 2022: SATTE Special
    • May-June-2022
    • March-April 2022
    • January-February-2022
    • October – November 2021
    • July-August 2021
    • April – May 2021
    • February – March 2021
    • December 2020 – January 2021
    • October – November 2020
    • August – September 2020
    • June – July 2020
    • April – May 2020
    • February – March 2020
  • Hospitable Hotels
  • Fly Global
  • Beyond Boundaries
  • India for You
  • Associations in Action

copyright @2022 More Media Private Limited