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ICPB prepares to send 18-Member Delegation to IMEX Frankfurt

The India Convention Promotion Bureau (ICPB), known for its quiet efficiency, is sending an 18-member delegation to the upcoming IMEX show in Frankfurt. IMEX is one of the largest trade shows for the events and meetings industry and is considered a must-attend event. However, due to high exhibition costs, it is often bypassed. While ICPB managed to reduce the participation cost for its members to a quarter of what it normally is, the Ministry ensured that the German Embassy issued visas in time for the attending delegates. Vice Chairman of the ICPB, Amaresh Tiwari, shares further details.

May 12, 2023

Priyanka Saxena Ray

Dedicated to its commitment to improve its employees’ experiences and offer great business and networking opportunities, Amaresh Tiwari and his team ensured that Indian MICE Agents would not miss the most important and largest MICE event. They negotiated a reasonable participation fee for its members at the Incredible India pavilion. In addition, the Ministry of Tourism sought special permission and intervention from the MEA to expedite the visa process in time for the event.

“MICE took a big hit during Covid, and now we all must make up for the lost time. IMEX Frankfurt provides an excellent platform for those engaged in the business of events and meetings, and that’s why we ensured a substantial delegation of ICPB members attended the show this year. The Ministry has also generously allotted us funds to host an ‘India Evening’ in Frankfurt. Furthermore, light snacks will be served on all three evenings of the show at the India Pavilion. We want the world to know that India is second to none in hosting stylish events. In fact, in many ways, we have an edge over the rest,” Amaresh Tiwari states.

Sharing his views, Girish Kwatra, Hony. Secretary, ICPB, said, “India is participating in IMEX Frankfurt after a hiatus of four years, and it’s historic in many ways. This is the first time that India has taken a booth space of 150 sq. m, which is primarily due to the large participation. The Indian delegation is being led by M.R. Synrem, IAS, Joint Secretary, Ministry of Tourism. I am confident and looking forward to meaningful business meetings and networking opportunities at the show. We already have a lot of appointments set, and it seems like we have three busy days ahead.”

IMEX Frankfurt is scheduled to take place from May 22 to 25, 2023.

 

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Priyanka Saxena Ray

Priyanka Saxena Ray

Priyanka Saxena Ray has over 15 years of experience in Travel Trade Writing and Reporting. An IIMC Graduate, she has launched more than 10 magazines of varied nature over the last decade. The publications have been both B2B and B2C in nature covering a wide spectrum of topics related to Travel, Tourism, Hospitality, F&B, CSR, Start-ups and more. Widely travelled, Priyanka has a deep understanding of the travel sector and specialises in generating original content, which is mostly interview based.

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