Priyanka Saxena Ray
As Chairperson of the FICCI Tourism Committee, how do you see the role of this platform in strengthening India’s position as a preferred inbound tourism destination?
GITB is one of the most targeted and effective platforms we have when it comes to boosting inbound tourism. What makes it stand out is the way it blends structure with impact. With over 11,000 pre-scheduled B2B meetings, it creates an environment where real business conversations happen. But more than that, it’s also a space where the larger tourism strategy is shaped—where you see collaborations forming across borders, and ideas that align with India’s long-term goals, including those under the ‘Meet in India’ initiative. The event sends a powerful message to the world: That India has a lot to offer for the foreign tourists as well as become a preferred destination for MICE.
In your opinion, what are the key focus areas the Indian tourism industry should prioritise to attract quality international travellers in 2025 and beyond?
To attract quality international travellers, India must stay focused on three broad priorities—experience, infrastructure, and sustainability.
Today’s global traveller seeks more than sightseeing; they are looking for meaning, immersion, and connection. India offers unmatched depth, with diverse experiences that span heritage, spirituality, nature, wellness, adventure, and everyday local life. The opportunity lies in curating these offerings into journeys that are authentic, accessible, and personally enriching.
Infrastructure remains the backbone of tourism. While national connectivity has improved dramatically in the past decade, there is opportunity in strengthening last-mile access and upgrading in-destination infrastructure. Seamless movement and reliable services are essential to shaping a positive travel experience.
Sustainability is the third—and increasingly important—priority. Conscious travel is now mainstream. India must accelerate the adoption of green practices and demonstrate its commitment to responsible tourism through on-ground action.
How do you see digital platforms and tech-driven solutions contributing to enhancing the visitor experience in destinations such as Jaipur?
Online travel agencies (OTAs) today play an important role in shaping how international travellers discover and plan their visits to destinations like Jaipur. For many, the journey begins with curated content, verified reviews, and integrated booking options across flights, stays, and activities. Besides, the broader digital ecosystem is steadily enhancing the on-ground experience—through tools like AR-enabled storytelling at heritage sites, multilingual audio guides, and local mobility apps. Contactless ticketing and real-time crowd information can also help improve access and navigation.
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