Shreya Shimpi
How does Sarawak showcase its diverse tourism offerings, and what can Indian travellers look forward to?
Sarawak, located on the island of Borneo offers a truly diverse range of attractions such as luxurious five star hotels in the city, authentic natural retreats, a rich wildlife, and adventure activities making it a unique destination.
How do you plan to expand your footprint in the India market?
We are working very closely with Tourism Malaysia and the airlines to strengthen our presence in the India market. Improving air connectivity is our key priority and we are trying to work and collaborate with Air India and Indigo to introduce direct flights, if possible. Presently, we are focussing on the Southern market.
Which are your top five source markets?
Singapore, Europe, China, Japan, Korea are our top five key source markets. We are actively trying to expand our footprint in the India market. India was previously ranked seventh and has now moved to the sixth position. Since the pre-pandemic, we have seen a rise of seventy per cent in the Indian travellers coming to Sarawak. With Tourism Malaysia targeting two million visitors with the ‘Visit Malaysia’ year, we are optimistic that it will further boost the arrivals to Sarawak.
What is your vision for the year 2026?
From 2024 to 2025, we witnessed a 8 per cent rise in the Indian visitors to Sarawak. Our goal is to achieve double-digit figures as we firmly believe that the India is a high potential market. We are taking efforts to actively promote Sarawak through Tourism Malaysia and Sarawak Tourism Board to drive sustained growth.
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