Shreya Shimpi
As a destination, Luberon offers a quality tourism where it is well worth taking things slowly and soaking up every magical moment in the area: a cycle outing, a small farmers’ market, a village square with shady old growth trees, an evening under the stars at an open-air concert or a hike through breath-taking.
Sharing his thoughts on the year gone by, Franck said, “Year 2024 was a great year as we were among the top five French destinations. This destination is very popular as we in the centre of the Provence area. Seventy per cent of our clients are from foreign countries. We have a huge market in the US, after which we have European countries and then people from Asia. We have luxury hotels and we place more importance on quality than quantity. Though we have had few Indian tourists, they have been very nice clients.
Talking about the objective of his current visit to India he shared, “We are working mostly in the B2B space. We are meeting tour operators and travel agencies specialising in luxury clients and repeat clients who wish to go deeper into the French products and wish the experience the way of life in Provence. Indian people love this area for two main reasons. Firstly, it is the quality of villages. In France, we have an association called ‘The Most beautiful villages of France’ and Luberon has seven such villages. Secondly, the landscapes are breathtaking. We have one regional nature park classified as a UNESCO Global Biosphere and Geopark Reserve. We are very famous for lavender. This is the only place in Europe where you find the fine lavender.”
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