With a strong focus on authenticity, personalisation and responsible tourism, the company is shaping the region’s growing appeal among both domestic and international travellers. Sarita, Eastern Globe shares more.
BOTT Desk
What core values and service philosophies have helped Eastern Globe stand out in a competitive market?
At Eastern Globe, our reputation has been built on trust, authenticity, and a deep passion for showcasing the Northeast in its truest form. From the beginning, we believed travel should be personal, meaningful, and responsibly curated. We focus on understanding each traveller’s expectations and crafting experiences rather than selling standard packages. Transparency in pricing, ethical operations, and strong local partnerships guide our work. Our team treats every guest like family, ensuring safety, comfort, and genuine hospitality. By blending local expertise with consistent service quality, Eastern Globe has earned the confidence of travellers in a highly competitive market.
What key travel trends are you currently seeing for Assam and the wider Northeast, both from domestic and inbound travellers?
We are witnessing exciting shifts in travel demand across Assam and the Northeast. Travellers today seek authentic, immersive experiences—cultural and heritage tourism, eco-adventures, and off-beat explorations. Longer stays and slower-paced itineraries are becoming common, especially among domestic visitors. International interest is also rising, particularly from Europe, Southeast Asia and North America, drawn by festivals, Kaziranga safaris, tribal homestays and culinary journeys. Improved air connectivity, rail links and highways have made the region far more accessible. The Northeast is no longer a hidden gem.
Looking ahead, what are Eastern Globe’s growth priorities and new initiatives for the next phase of tourism growth?
Eastern Globe’s priorities are centred on responsible expansion, deeper destination expertise, and long-term value for travellers and local communities. We have partnered for marketing with Ms. Gita Chaudhry, who brings over two decades of experience with premium hotel brands and inbound markets. A key focus is strengthening experiential and sustainable tourism through eco-friendly itineraries, community-led experiences, and curated homestay networks that preserve culture while creating inclusive economic impact. We are also developing niche segments such as slow travel, wellness retreats, wildlife and photography tours, and culturally immersive journeys for high-value domestic and inbound travellers.
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