Held on March 23, 24, and 25, 2026 respectively, the roadshows brought together over 80 travel trade professionals and Moroccan stakeholders, highlighting Morocco’s growing appeal as a MICE and experiential travel destination.
Morocco’s excellence in the MICE sector is underscored by modern convention facilities, luxury hospitality, and world-class infrastructure in key cities including Marrakech, Casablanca, and Rabat, along with a proven track record in hosting major global events, including the 22nd Conference of the Parties (COP22) to the UN Framework Convention on Climate Change, which hosted 27,000 attendees, and the 2023 World Bank and IMF Annual Meetings. These milestones serve as a demonstration of the country’s exceptional organisational capabilities and readiness for high-volume Indian delegations.
With a robust inventory of 300,000 hotel beds and high-capacity venues like Marrakech’s Palais des Congrès and the 30,000-pax Espace Bab Jdid, Morocco is one of the few global destinations capable of hosting India’s signature mega-Incentives without compromising on luxury. This logistical powerhouse is supported by a deep understanding of Indian traveller DNA; the ‘Access Maroc’ e-Visa platform ensures a seamless 3-to-7-day turnaround, while on-ground hospitality is enhanced by English and Hindi-speaking chauffeur services.
Recognising that culinary comfort is non-negotiable for Indian delegations, Morocco has also established a culinary brigade featuring Michelin-starred Indian fine dining at The Oberoi Marrakech and specialized Indian chef teams in Casablanca and Rabat. The wedding segment is also seeing significant traction, with 2026 expected to be a landmark year as high-profile Indian weddings increasingly evolve into multi-day celebrations involving exclusive palace and resort takeovers. In the realm of Film tourism, the cinematic allure of Ouarzazate, the Hollywood of Morocco, offers a familiar, Bollywood-esque grandeur that serves as the perfect backdrop for high-impact corporate galas and celebratory events.
Commenting on the initiative, Jamal Kilito, Country Manager India, MNTO, said, “India is rapidly evolving into a high-intent, high-value market for Morocco. Our approach today goes beyond awareness, as we are focused on conversion, deeper partnerships, and building long-term preference. We are seeing strong momentum across MICE, luxury travel, and destination weddings, supported by growing media visibility and strategic collaborations. With significant investments made in preparation for AFCON 2025 and the FIFA World Cup 2030, Morocco is enhancing its infrastructure and event facilities, making it an ideal destination for international conferences, incentive programmes, and large-scale celebrations.”
In 2025, Morocco welcomed 53,697 Indian travellers, marking a 31% year-on-year increase, and is now targeting approximately 70,000 visitors in 2026, with specialized MICE promotion and luxury partnership expansion serving as primary catalysts for this goal. By combining world-class infrastructure with culturally resonant, experience-driven travel, Morocco is firmly poised to become the preferred choice for Indian planners seeking distinctive corporate, incentive, and celebratory journeys.
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