Having been an integral part of the property since 2024 as Assistant Manager – Marketing & Communications, Shawali has played a pivotal role in strengthening brand visibility and delivering high-impact campaigns across digital and on-ground platforms. Over the past 1.5 years, she has successfully led integrated marketing initiatives for the hotel’s 398 rooms and its diverse portfolio of dining destinations, including Mosaic, Spice Art, Chao Bella, BBC, and Mosaic Pastry Lounge.
In her new role, Shawali will spearhead the overall marketing strategy, leveraging her expertise in digital ecosystems, brand storytelling, and performance-driven campaigns. She has been instrumental in managing key IHG platforms such as Boost, Merlin, Medallia, Brand Warehouse, and Concerto, while also leading social media strategy, influencer collaborations, PR outreach, and content development aligned with global brand standards.
With over nine years of experience spanning hospitality and media, Shawali brings a distinctive blend of editorial expertise and marketing insight. Prior to joining Crowne Plaza Greater Noida, she held key roles with leading media organizations including Times Network, Network18 Media & Investments Limited, and The Times of India, where she specialized in social media strategy, content optimization, and audience engagement. Her hospitality experience includes her tenure with The Oberoi Group, where she supported marketing and communications for both The Oberoi Gurgaon and Trident Gurgaon, contributing to integrated marketing activations, campaign planning, and brand storytelling across the two properties.
Shawali began her career with iDiva, part of Times Internet, where she built a strong foundation in digital content, social media strategy, and audience growth.
An alumna of Makhanlal Chaturvedi National University of Journalism and Communication and Patna Women’s College, Shawali holds a Master’s degree in Electronic Media and a Bachelor’s degree in Mass Communication. Her strengths lie in blending creativity with analytics to deliver measurable marketing outcomes.
Commenting on her elevation, Shawali Gupta said, “It has been an exciting journey with Crowne Plaza Greater Noida. I look forward to further strengthening the brand’s presence through innovative campaigns, meaningful collaborations, and impactful storytelling that resonates with our audiences.”
Known for her keen eye for trends, passion for fashion, and creative storytelling, Shawali continues to bring fresh perspectives to hospitality marketing.
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