BOTT Knowledge Conclave: Tourism 2026
‘Incredible India’ campaign set for ambitious reboot: Suman Billa
Driving a strategic reset of India’s tourism narrative, Suman Billa, Additional Secretary & Director General, Ministry of Tourism, announced a full-spectrum reboot of the Incredible India campaign for the upcoming fiscal. The revamped initiative will deploy artificial intelligence, elevate destination storytelling, and amplify high-quality travel content, supported by stronger industry partnerships to sharpen India’s global competitive edge.
MP Tourism to equally prioritise domestic and international markets
Madhya Pradesh is elevating its tourism playbook with an assertive push across domestic and international markets. Sheo Shekhar Shukla, Additional Chief Secretary of Tourism, highlighted the state’s rising global visibility, calling MP “the heart of Incredible India,” built for families, solos, Gen Z, adventure seekers, and wildlife enthusiasts. He noted that the state is intensifying brand presence on global platforms while strengthening last-mile visitor experiences.
New travel mindset reshaping global tourism: Ankush Nijhawan
Ankush Nijhawan, Co-Founder & Joint Managing Director, TBO Tek Limited underscored the sector’s sharp upward trajectory, noting that global travel is expanding with more people, more destinations, and higher spending. With aviation opening new corridors and Q1 2025 tourism showing strong momentum, he highlighted India’s 75000+ travel agents as a formidable force. He added that Human–AI collaboration, live tourism events, cruise travel, and wellness tourism will drive the next growth cycle.
Smart Inbound: Using AI to attract the World to India
Moderated by Himmat Anand, Chief Visionary Officer, Snowfox Escapes, the session featured Shri Suman Billa, IAS (Additional Secretary, Ministry of Tourism, Government of India), Anil Parashar (Executive Director, ITQ), Ajay K. Bakaya (Chairman, Sarovar Hotels), Ravi Gosain (President, IATO), Anshul Sethi (Head of Sales – India, IndiGo) and Prateek Hira (President & CEO, Tornos). The panel explored how data analytics, smart marketing and predictive AI tools can drive inbound growth, elevate visitor experiences and strengthen India’s positioning as a leading global tourism powerhouse.
The New Age of Travel: Decoding the Next-Gen Explorer
Moderated by renowned author and journalist Vir Sanghvi, the session brought together Sanjay Kumar (Executive Director, SpiceJet), Himanshu Patil (President, OTOAI), Seema Roy (Area Managing Director – South Asia, Middle East & Africa, Preferred Hotels & Resorts), Vikramjit Singh (Founder & CMD, ALIVAA HOTELS) and Vikramjeet Sharma (Founder & MD, Le Florence Weddings). The panel examined the evolving profile of the next-generation traveller, focusing on personalised itineraries, seamless digital experiences and premium yet purpose-driven travel.
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