Virginia Tourism leads Marketing Mission to India
Virginia tourism partners and representatives from the Virginia Tourism Corporation are conducting a five-day tourism marketing mission in India from March 24-28. President and CEO of Virginia Tourism Corporation, Rita McClenny is being accompanied by CEO of Visit Fairfax, Barry Biggar, along with additional representatives from Visit Fairfax, Luray Caverns, Visit Williamsburg and the Virginia Tourism Corporation. The delegation, led by Sartha Global Marketing LLP, recently concluded the New Delhi visit.
Los Angeles Tourism debuts “We Love LA” Campaign
The Los Angeles Tourism & Convention Board (Los Angeles Tourism) launched its “We Love LA” campaign, with a brand-new commercial and corresponding campaign assets that pull back the curtain on the authentic LA experience to invite visitors to immerse themselves in LA’s attractions. The anthemic commercial, which will air across LA’s target international markets, nods to the beloved classic—Randy Newman’s “I Love L.A.”
Sabah Tourism partners with TBO Academy
Sabah Tourism join hands with TBO Academy (a product of TBO.com) to enhance destination awareness among travel agents while tapping on the Indian travel marketplace. This collaboration stems from Sabah Tourism’s trust in TBO Academy’s proven success with leading tourism boards, enhancing destination awareness especially among Indian travelers, and equipping travel agents with the knowledge to drive bookings effectively.
Atlys reports 68% rise in Visa Applications for Summer 2025
In a recent survey, Atlys showcases some key insights on Indian travellers’ desire to explore international destinations for Summer 2025. It reveals a remarkable 45.5% surge in visa applications in 2024 over 2023, with destinations like Dubai, Egypt, Singapore, Vietnam, and Indonesia experiencing year-on-year growth between 22% and 51%. The momentum continues into the summer of 2025, with Atlys noting a 68% increase in visa applications compared to the same period last year.
#First Opinion
“Our entry into Brazil and Saudi Arabia and expansion in the Middle East, and the U.S. reflects our commitment to offering seamless travel experiences across the globe. We are confident that our technological expertise and customer-centric approach will help us grow rapidly in these regions and contribute to the growth of the global travel and aviation sectors. As we continue to scale, our focus remains on leveraging innovation to create unmatched value for our customers and stakeholders. We are determined to strengthen our position in the global travel ecosystem, foster economic growth, and enhance connectivity in both emerging and developed markets.”
Nishant Pitti,
Chairman and Founder, EaseMyTrip
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