Saudi Tourism launches ‘Saudi, Welcome to Arabia’ Campaign
Saudi’s national tourism brand ‘Saudi Welcome to Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on consumer insights, which revealed there are still common misconceptions about the destination and invites audiences to experience the incredible and vibrant cultural transformation taking place across Saudi.
Korea Tourism Organization targets 200,00 Indian visitors in 2024
Determined to keep Korea at the top of Indian travellers’ must-visit lists in 2024, the Korea Tourism Organization (KTO) is marking their presence with a sizeable delegation at the country’s upcoming leading travel trade shows.KTO is participating in OTM Mumbai and SATTE in Delhi NCR. “Building on last year’s incredible success of 120,000 Indian visitors, we are setting an ambitious goal of welcoming 200,000 travellers from the country this year,” said Myong Kil Yun, Regional Director, India & SAARC Countries, KTO.
BTEA announces 8th Edition of Bahrain Food Festival
Bahrain Tourism and Exhibitions Authority (BTEA) launches the 8th Edition of the Bahrain Food Festival, a culinary extravaganza set to captivate palates from February 8 – 24, 2024. This gastronomic celebration promises an unmatched fusion of flavours, creating an irresistible charm for both locals and tourists. In its 8th edition, the Bahrain Food Festival aims to elevate the culinary experience, offering a diverse range of delectable dishes that celebrate global flavours.
Vistara wins ‘Ch-Aviation World’s 4thyoungest aircraft fleet award
Vistara has won two recognitions at the coveted ‘ch-aviation Youngest Aircraft Fleet Awards 2024’, including “ch-aviation World’s 4th Youngest Aircraft Fleet Award 2024” and “ch-aviation Asia’s 2nd Youngest Aircraft Fleet Award 2024”. Notably, Vistara had also been recognised for having the third youngest aircraft fleet in Asia, consecutively for the past two years.
#FirstOpinion
“Kazin DMC has a very robust marketing plan for the India market. We have Sales Team divided into North, East, South, West who do their meetings and handle their respective regions. We do roadshows – for example we just finished a nine-city roadshow with Air Arabia, which was aimed at promoting Kazakhstan in India. Additionally, we do marketing presentations and FAM Trips. Five years down the line we would be the No.1 DMC for the 4 destinations that we represent – Kazakhstan, Azerbaijan, Belarus and Georgia. We are moving towards becoming a company that owns its own transportation and which is the one-stop shop for these 4 destinations with clientele across the globe and not just in India.”
- Rohit Shorey, Founder & CEO, Kazin DMC
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