The first roadshow commenced successfully in Mumbai and will continue across Ahmedabad, Indore, Chandigarh, Delhi and Calcutta.
Shreya Shimpi
The first roadshow hosted by General Travel New Zealand-Kiwiway Vacation in Mumbai was a resounding success, with two B2B tabletop sessions held in the morning and evening. The event saw an impressive turnout of over 100 travel agents. Some of the participating partners were Air Travel New Zealand ,Hobbiton Movie set, Skyline Enterprises, to name a few.
Anna Black, Executive Director – General Travel New Zealand, shared her insights about the importance of the India market and the growth trajectory of the company in an exclusive interaction with BOTT.
How important is the India market to you, and what is the objective of your visit here?
Since we have localised expertise, the objective of our visit is training and upscaling the travel trade and ensure that they can confidently sell New Zealand. The India market is incredibly important to New Zealand and to our business. We are probably the largest DMC for New Zealand in the India market and are seeing strong growth. India remains a strategically important market, and we value it.
Post-pandemic, how has the growth of the company been, and what is your vision over the next five years?
Our post pandemic growth essentially started from zero as New Zealand restarted relatively late compared the other destinations. Our top source markets were Australia, followed by China and America were at 60, 70, and 80 per cent respectively. India stood at 130 per cent in comparison to pre-COVID levels, and we got bombarded when the borders opened. We weren’t expecting such unprecedented growth.
Looking forward, the vision for my company is to embrace technological advancements, and we are in the process of implementing them. I foresee tremendous growth potential for the company, especially if we get a direct airline announced between the two countries, as the growth at present is restricted due to the airline capacity.
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