Building on last year’s steady momentum, the company anticipates continued double-digit growth through the year, supported by peak seasonal demand, expansion in regional markets, and rising spiritual tourism flows.
Historical booking data highlights that July and January consistently emerged as the highest volume months for the platform, each significantly outperforming average monthly benchmarks. July witnessed a surge driven by international short-haul getaways, monsoon leisure travel, and increased demand for domestic wellness retreats and hill-station destinations. The December–January period marks another surge, with January benefiting from holiday spillover demand and the commencement of peak spiritual travel across key pilgrimage destinations.
Geographical trends reveal a distinct seasonal shift in demand patterns. During the summer months of April to June, volumes are focussed in leisure destinations such as Kangra, Rishikesh, and Mysore. As the calendar transitions into the October–January window, booking activity moves significantly toward spiritual and heritage centres including Varanasi (Banaras), Haridwar, and Agra reflecting the expanding economic contribution of faith-driven tourism.
Strengthening its regional footprint, Via.com continues to scale its Business Associate Centre (BAC) model as a key growth lever, delivering a consistent 30% year-on-year expansion. The network currently operates 20 centres nationwide and is set to double to 40 by the end of 2026, significantly enhancing the company’s reach across emerging markets. New centres planned in Jaipur, Patna, Guwahati, and Srinagar are expected to unlock additional tourism demand by bringing structured, technology-enabled travel services to high-potential regional corridors.
The company’s agent-led ecosystem continues to play a significant role in scaling volumes. Agents leveraging Via.com’s integrated digital platform have reported a 25–30% increase in booking capacity, enhancing both transaction efficiency and customer reach. Additionally, the company’s international expansion in Singapore and the UAE is contributing to high-frequency transit and short-haul international bookings, helping diversify revenue streams beyond domestic seasonal cycles.
Commenting on the performance, Ankur Sharmaa, Chief Business Officer, Via.com (Ebix Travels), “Our growth trajectory is anchored in our phygital strategy, which integrates a robust digital platform with an expanding regional network. As we scale our agent and BAC ecosystem, we are seeing measurable productivity gains and stronger penetration in key leisure and spiritual hubs. Our focus is on building a scalable, data-driven platform that delivers consistent value to partners and customers alike.”
Adding to this, Vikas Garg, Chairman, Ebix Group, said, “Our diversified model spanning leisure, spiritual tourism, and international transit allows us to balance seasonality while sustaining steady expansion. We remain confident of maintaining strong growth momentum through the year”
With booking volumes already tracking ahead of last year and key peak months approaching, Via expects sustained performance through the festive and spiritual travel season, highlighting its position in India’s evolving travel ecosystem.
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