Shreya Shimpi
What is the new campaign planned by the Tourism Authority of Thailand for the year 2026?
Our new campaign for this year is centred on luxury. Healing is the new luxury. Thailand has always shared a warm and special relationship with India, and the Thai people love to welcome Indian visitors. This year, we are promoting wellness tourism among Indian visitors. It is our global campaign for this year. The wellness theme will be promoted across all travel segments, including family, millennials, luxury travellers, weddings, honeymooners and MICE groups.
How was the year 2025 in terms of visitor arrivals?
In 2025, Thailand welcomed around 2.48 million Indian visitors. For 2026, we have set a target of 2.55 million travellers. With the increase in airline connectivity, not just from main hubs like Delhi, but also from the Tier-2 and Tier-3 cities, we are witnessing a steady rise in visitor arrivals.
Are you planning any new strategies to increase the number of Indian visitors?
In India, we were previously promoting only the beach destinations in Thailand. However, we are now expanding our focus on the hilly regions in northern Thailand, such as Chiang Mai and Chiang Rai. Our aim is to showcase the other side of Thailand, which is relatively unexplored by Indian tourists. We are also actively promoting the wedding and the luxury segments. For the OTM, this year our booth is decorated in the theme and colours which represent luxury. Additionally, we are focusing on family groups along with the introduction of new hotels, newer attractions, and entertainment options.
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