Araiya Hotels has formed a new strategic alliance with Paras Corporation (India & Middle East) to elevate its public relations efforts. This partnership is crucial to the brand’s growth, enabling Araiya to utilize Paras Corporation’s extensive experience in media relations and innovative communication strategies.
The goal is clear: to significantly amplify Araiya Hotels’ luxury and experiential offerings and strengthen its position in key markets across India ensuring greater visibility for its commitment to exceptional guest experiences.
Commenting on the development, Amruda Nair, Founder and CEO, Araiya Hotels stated, “2025 has been a transformative year for Araiya Hotels with three exceptional new resorts launched across Rishikesh, Haridwar, and Gir. As we continue our ambitious expansion with upcoming properties in Rajasthan and Kerala, partnering with Paras Corporation brings invaluable luxury brand expertise to elevate the Araiya narrative. This collaboration perfectly aligns with our vision to redefine boutique hospitality across India’s most coveted destinations.”
The group currently operates several distinguished retreats, including Araiya Palampur in Himachal Pradesh, the all-villa luxury resort Araiya Gir in Gujarat, and unique Uttarakhand locations like Aalia Jungle Retreat & Spa and Kinwani House.
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