Currently operating 10 resorts and poised to launch 4 more this year, Zuper is entering a new phase of strategic brand building.
The collaboration with SLH known for iconic outlets like Game Palacio, One 8 Commune, Neuma, and The Nines aims to elevate visibility and brand storytelling as Zuper expands into newer markets. SLH will bring its branding prowess, F&B acumen, and deep industry insights to help position Zuper’s properties as destinations in themselves.
“We’ve always believed in creating experiences that are ahead of the curve, be it through architecture, theming, or guest engagement. Now, with Suved Lohia Hospitality’s expertise in brand communication, we aim to let the world know what we’ve built and what’s coming next. This partnership is a win-win, not only for both brands but also for our guests and the larger hospitality ecosystem,” said Mr. Akaal Manchanda, Director, Zuper Hotels & Resorts.
SLH echoed the sentiment, highlighting Zuper’s innovation and potential for long-term brand equity.
“Zuper is not just managing properties, they’re shaping experiences that India hasn’t seen before. That’s exactly the kind of visionary work we love to represent. Our aim is to ensure that these narratives reach the right platforms, audiences, and minds, creating buzz and building long-term brand equity,” said the Suved Lohia Hospitality team.
The partnership signifies a shift in Indian hospitality where storytelling, design, and consumer experience converge to build brands that go beyond accommodation and offer memorable journeys.
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