Year 2023
We welcomed record-breaking numbers of visitors to Yas Island last year, representing the highest-ever attendance numbers. With India being a key source market for Yas Island, 2023 saw over 55% increase as opposed to 2022.Yas Island achieved 34 million visits in 2023 (+38% vs last year of 24.9M). Our attractions closed at 83% increase compared to 2022. Regionally, we witnessed a remarkable increase of 125% in park visitation from the GCC in 2023 vs. 2022.
India: An important source market
India for us is our number one source marketand I think it will be our number one source market for decades to come. India currently is going through a golden era of economic benefit, which means it’s going through a golden era of travel.It has a high young population and the number of people who have passports is increasing dramatically – almost double-digit growth, thus making it a huge source for international travellers.
Our biggest office overseas with nine people is in India, which is a testament of our commitment toward s this market. Last three or four years ago we were talking about T1 cities now we’re talking about road shows into T3 cities and we’ve seen some great success from T2 and T3 cities.
Promotions & Campaigns
One of our oldest and most famous campaign has been ‘Kids go free’ within the UAE and also beyond as it is the perfect summer product with indoor theme park water park and it gives opportunity for aspirational travellers to come to Yas Islands. So, for us the kids go free is our number one package for the year with its incredible value where the kids get to stay and eat for free in our hotels and our theme parks. This year too, we will continue working with our trade partners in India. Our campaigns last year were very successful with our Chief Island Officer Jason Momoa last year and this year we have Ryan Reynolds.
New Attractions
I think the key to YasIsland’s popularity is that every year there’s something new and so visitors keep coming back for more. A few years back there was Rory World and Yas Water World in that time and now in the last five years as a destination, we launched Walter Brothers, which is the biggest indoor theme park in the world. Besides that, we have launched Etihad Arena, Yas Bay Waterfront, Culinary Destination and our newest addition – Sea World, which we opened last year. In the next few years, we’ll be launching Harry Potter, which is the extension to Warner Brothers. So, you see, we are the fastest-growing destination in the world when it comes to product offerings and that’s why it’s a fantastic home for repeat visitation
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