More than 30 social media influencers from the South Indian states converged here today to reaffirm their unwavering support to the tourism activities of Wayanad that witnessed devastating landslides recently.Initiating the campaign, Tourism and Public Works Minister Shri P A Mohamed Riyas launched the official video of Tourism Department, “Ente Keralam Ennum Sundaram,” at Mananthavady in the district. Outside Kerala, the campaign will take off under the tagline “It’s Kerala Season.”
Shri Riyas also interacted with the social media influencers, including vloggers and bloggers. The visit of social media influencers is part of a series of promotional activities for Kerala Tourism’s new campaign, which aims to attract more holidaymakers worldwide. Interacting with the drove of social media influencers, including vloggers and bloggers, Shri Riyas said the Department of Tourism will organize a ‘Tribal Cultural Festival’ this year to promote tourism in Wayanad by highlighting the cultural and ethnic heritage of the place.
The Minister noted that Wayanad has a special place on tourism map owing to its immense possibilities for adventure tourism and balmy weather. During his trip to Wayanad, Shri Riyas visited Karlad Lake and stayed in a resort along with his family. As part of the campaign, social media influencers will visit major tourism destinations in Wayanad and create content that will help catapult the unique features of mind-blowing landscape and scenic beauty of the district. They will experience for themselves that Wayanad remains as beautiful as ever, like the rest of Kerala, and generate video content for social media to show it to the world.
The hospitality industry witnessed large-scale booking cancellations after the tragedy that hit Chooralmala and Mundakkai areas of the district, which also triggered a barrage of negative stories that appeared on social media. Following the aggressive campaign, the picturesque district became a top destination, and due to the heavy rush, getting rooms on weekends in many resorts was difficult. Wayanad was also the first destination chosen for the Safe Kerala campaign launched after the COVID-19 pandemic. However, it lost its advantage after the tragedy and negative news spread.
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