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    Best Western makes its debut in Bijnor, bringing global hospitality to the city

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    Kenya launches global campaign to boost international arrivals

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    Germany welcomes Indian travellers to a vibrant 2026 of new experiences

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    Global accolades mark Goa’s presence at ITB Berlin 2026

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    Kerala must emerge as global centre for Ayurveda beyond tourism: Minister Riyas

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Vision 2026 highlights a collective shift toward sustainable global growth

From ambitious arrival targets and major sporting milestones to a new era of innovation and growth, India’s top travel experts are gearing up for a transformative year.

Somya Deep by Somya Deep
January 28, 2026
in Industry Insight

Dipti Adhia, Country Director, Discover the World – India

As we look ahead into 2026, we are excited to continue building on our global legacy with renewed energy and purpose, shaping growth through innovation, collaboration, and strategic representation. We plan to further strengthen our footprint while expanding our portfolio across all verticals. By bringing together global expertise, deep local market understanding, technology-led solutions, and by working closely with our partners and the travel trade, we aim to unlock new opportunities, drive sustainable growth, and contribute to a more connected and resilient global travel ecosystem.

Pranav Kapadia, Founder and Director, Global Destinations

For Global Destinations, 2026 is about consolidation and progression. Our vision is to strengthen our role as a trusted strategic partner for global tourism brands in India by driving deeper trade engagement, sharper market segmentation, and more meaningful consumer outreach. We aim to expand our footprint selectively, embrace smarter digital amplification, and continue investing in relationships that deliver measurable outcomes. Ultimately, I believe the industry will move forward when collaboration outweighs competition, clarity replaces noise, and purpose drives growth. Vision 2026, for us, is about building relevance that lasts.

Sheetal Munshaw, Director, Atout France India

The year 2026 has been declared the India–France Year of Innovation, with bilateral cooperation planned across multiple domains including culture and tourism. President Macron’s visit to India in February for the AI Summit, along with the visit of officials from the walled city of Carcassonne in April, will further strengthen tourism synergies, particularly around the twinning of Jaisalmer and Carcassonne. Over recent years, incentives and weddings in France have seen steady growth, and our strategy for 2026 is to deepen engagement with professionals in these segments. Most importantly, France remains firmly committed to becoming the world’s leading sustainable tourism destination by 2030.

Ritu Varma, Country Manager, India, VisitBritain

In 2026, VisitBritain’s strategic focus will be on driving regional tourism, encouraging Indian travellers to explore Britain beyond gateway cities through self-drive journeys that offer flexibility and deeper discovery. Our marketing will highlight regional stories across key passion pillars such as food and drink, culture, and sports tourism, with several major sporting events taking place across the UK, such as ICC Women’s T20 World Cup, Indian men’s cricket team Britain tour, and Wimbledon. Additionally, we will be leveraging Britain’s iconic film locations as Bollywood remains an important focus, aligning seamlessly with our global campaign Starring GREAT Britain.

Johanif Ali, Director, Tourism Malaysia

We have witnessed strong momentum from the Indian market, recording 1.3 million tourist arrivals from India till October 2025, and we are optimistic about achieving 1.5 million arrivals by the end of the year. Looking ahead, Visit Malaysia 2026 marks a significant milestone, with an ambitious target of attracting 2 million arrivals from India.

Our vision for 2026 focuses on sustainable growth, market diversification, and deeper engagement with India as a key source market. Building on strong 2025 performance, we aim to reach 2 million arrivals from India under the Visit Malaysia 2026 campaign. A major priority is expanding beyond metro cities into tier-2 and tier-3 markets through multi-city roadshows, trade education, and targeted outreach.

Anjum Lokhandwala, Director, ARK Travel Group

At Ark Travel Group, 2026 brings several key milestones. We look forward to the launch of Disney Adventure Cruise Line from Singapore in March, enabling us to create richer, more personalised itineraries for our trade partners. We will also drive business through Europamundo’s “Special Indian” 2026 exclusive series, offering Indian dinners in cities like Zurich, Florence, and Paris alongside guided sightseeing. Our partnerships with luxury hospitality brands such as Serena Hotels, Club Med, and Residence will help us deliver wellness-led and meaningful escapes.

 

 

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