BOTT DESK
How has tourist traffic from India to your destination performed in 2025 so far, and how does it compare with previous years?
Travel from India to Utah has continued on a positive upward trend throughout 2025, which reinforces the importance of India as a long-haul growth market for us. We’ve seen an increase in both visitor numbers and trip quality. This growth has been supported by stronger engagement with Indian travel trade, increased awareness of Utah as a destination full of unique experiences, and a more consistent market presence. We’re seeing greater confidence among both travellers and trade partners in offering Utah as a part of a longer, more immersive itinerary.
What strategies worked best for promoting your destination in the Indian market?
Our most effective approach in 2025 was a strategy founded in B2B engagement. Building long-term relationships with Indian travel trade has been essential, and our partnership with AVIAREPS India ensured we stayed closely connected to key partners this year. Trade events, one-on-one meetings, and experiential initiatives such as a reverse sales mission allowed us to showcase Utah in authentic and tangible ways. Consumer-facing efforts still play an important role in our travel trade relationship with India, but it is the trust and knowledge built in the travel trade that helps us continue to deliver on positive results for Utah from this market.
What are your plans and strategies to further increase arrivals from India in 2026?
Looking ahead, we want to maintain our momentum and continue to grow thoughtfully. We plan to deepen trade partnerships, expand education in the market, and continue creating opportunities for Indian partners to connect with businesses across our state. We are seeing increased interest from the Indian market for family-friendly travel, scenic road trips, iconic landscapes, and easy access to both urban and outdoor experiences. Utah stands apart as a destination where all of these elements come together. At the same time, we see a growing opportunity to introduce Indian travellers to The Greatest Snow on Earth. Utah is well known for being a world-class winter destination that has exceptional snow quality and experiences for all levels of winter enthusiasts. In Utah, summer and winter are just a few hours away. With so much to offer the Indian traveller, we are excited to see our partnerships continue to develop in 2026. We want to grow in ways that are meaningful and beneficial for both Indian travellers and the local communities that they visit.
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