Compiled by Priyanka Saxena Ray, Gunjan Sabikhi, Anjali Pokhriyal, Shreya Shimpi, Pallavi Sharma
Dr. Subhash Goyal, Chairman STIC Travel and Air Charter Group
My vision for 2025 is that Indian Tourism will exceed the 2019 figures and digital marketing will become more aggressive. I also hope that all those countries were Indian tourist offices have closed down we should appoint Marketing agents in all the source markets. By 2025, I see the tourism industry becoming more sustainable, eco-friendly and innovative. It will focus on protecting nature and culture while giving travellers meaningful and memorable experiences. Technology will make travel easier and smarter, helping people explore the world in ways that are both convenient and eco-friendly. Sustainable practices will redefine the industry, integrating eco-friendly infrastructure and carbon-neutral transportation. Local communities will play a bigger role, sharing their traditions and stories while benefiting from tourism in fair and lasting ways. Tourism will become more than just traveling. It will connect people, promote understanding, and inspire everyone to take care for the planet.
K.B. Kachru, President, Hotel Association of India (HAI) and Chairman – South Asia, Radisson Hotel Group
India’s hospitality sector is poised for significant growth in 2025, continuing to build on the previous years, largely on domestic demand for leisure, business travel, weddings and Select Events. For the fiscal 2023-2024, the branded and organised hotel sector in India closed with a nationwide occupancy of 67.5%, with a record high ADR of ₹8,055 and a RevPAR of ₹5,439.According to a recent ICRA report, the revenues of the sector are expected to grow by 7-9% year-on-year (YoY) in FY 2024-25, and 6-8% YoY in FY 2025-26.
The demand outlook is healthy, supported by several factors like enhanced infrastructure including convention centres, roads, airports, rail that have improved connectivity, growth in tier 2 and 3 cities, India’s burgeoning middleclass with travellers taking more than 3 leisure trips in a year, events like Mahakumbh, Cold Play concert in addition to the demand for weddings and other events. Reportedly the supply is expected to grow only at a CAGR of 4.5-5%, lagging demand and this will improve yields as well.
Rajiv Mehra, President, IATO
Tourism 2025 stands as a beacon of opportunity, promising innovation, sustainability, and growth. As we step into this pivotal year, our collective mission is to redefine tourism by embracing resilience, inclusivity, and environmental stewardship. Our roadmap for 2025 focuses on collaboration among stakeholders—governments, private enterprises, local communities, and travellers. Technology will be a cornerstone, with digital transformation enhancing customer experiences, streamlining operations, and promoting destinations globally. Simultaneously, sustainability will take centre stage, with a commitment to green tourism, conservation of natural resources, and minimising carbon footprints. Empowering local communities is essential for long-term success. Tourism must serve as a vehicle for cultural preservation, economic growth, and skill development. By investing in infrastructure, fostering partnerships, and promoting inclusive policies, we aim to create a tourism ecosystem that benefits everyone.
As we move forward, our vision is clear: to position tourism as a force for good—one that celebrates diversity, protects our planet, and builds a future where exploration and progress coexist harmoniously. Together, we will craft a thriving and resilient tourism industry for generations to come.
Sunil Kumar, President, TAAI
The year 2025 marks a significant juncture for the travel and tourism industry, offering unparalleled opportunities to innovate and grow. Guided by the principle of “Continuous Improvement – Consistent Performance,” we at TAAI recognize the need to evolve and stay attuned to the dynamic changes shaping our world. This vibrant era demands proactive adaptation, and 2025 stands as a year brimming with “Opportunities Like Never Before.” At TAAI, our priorities are clear and purposeful. We aim to put Members First by fostering inclusivity, addressing their needs, and providing robust support. Strengthening our Network will remain central to our efforts, creating collaborative opportunities and fostering partnerships that drive collective growth. Embracing Technology Support, we will work towards empowering our members with tools and insights to thrive in an increasingly digitalized world. Additionally, 2025 is particularly special as we gear up to celebrate a landmark occasion—TAAI’s 75th year. This milestone inspires us to honour our rich legacy while setting bold new aspirations for the future.
Chander Mansharamani, Vice Chairman, ICPB
Tourism in 2025 should prioritise expanding inbound foreign tourism while sustaining the growth of domestic travel. Domestic tourism has shown remarkable resilience and is thriving, but relying solely on this segment limits our potential. The international market must be nurtured and expanded to fully capitalize on India’s diverse offerings. With proactive support from the Ministry of Tourism and initiatives like improved infrastructure and global marketing campaigns, the outlook for inbound tourism is promising. The MICE (Meetings, Incentives, Conferences, and Exhibitions) segment holds immense potential, especially with state-of-the-art convention centres like Yashobhoomi and Bharat Mandapam. These facilities position India as a prime destination for global events, driving economic growth and enhancing its global tourism profile.
Ankush Nijhawan, Joint Managing Director, TBO.COM
India is witnessing remarkable growth in domestic as well as outbound tourism. In fact, there is every reason to believe that this growth can not only match but significantly surpass the levels achieved in 2019. Several key factors contribute to this optimistic outlook. Firstly, the aviation sector is expanding rapidly, with an increasing number of aircraft being added to fleets. The opening of new destinations, both domestically and internationally, is providing travellers with a wider array of choices, catering to diverse preferences and interests. Another major driver is the rise in disposable income among India’s burgeoning middle class, coupled with a growing aspiration for global travel experiences. Lastly, supportive government initiatives, such as simplified visa processes and the promotion of travel and tourism, are playing a pivotal role in sustaining this momentum.
Himanshu Patil, President, OTOAI
I am deeply honoured to serve as the President of the Outbound Tour Operators Association of India (OTOAI). My vision for Tourism 2025 is to create a thriving, dynamic, and resilient outbound tourism sector. I am highly optimistic about the growth of outbound travel, with businesses poised to expand as new opportunities emerge in global markets. At OTOAI, we are committed to undertaking initiatives that enhance the knowledge and expertise of our members, enabling them to adapt to the evolving travel landscape. This year, we plan to organize workshops, training programs, and our annual convention to foster collaboration and innovation. Together, we aim to set higher industry benchmarks and position India as a leading player in outbound travel.
Rajnish Kaistha, Sr. Vice President, IATO
As we look toward 2025, the roadmap for tourism is brimming with opportunities and optimism. Having emerged from the challenging shadows of COVID-19, the industry is now on a strong recovery path. Aviation is at the forefront of this resurgence, with IndiGo and Air India expanding their fleets, increasing domestic and international routes, and improving connectivity to tier-2 and tier-3 cities. Additionally, the influx of international airlines adding more routes to India signals the global interest in our country as a key destination. This growth is laying the foundation for a thriving tourism ecosystem, offering travellers a blend of modernity, heritage, and unparalleled experiences, creating a bright future for the sector.
Ravi Gosain, Vice President, IATO
We have to think tourism as a resilient, sustainable and inclusive growth driver which adapts to global challenges and opportunities. It not only enriches the experiences of travellers but also promoting cultural exchange, environmental awareness and socio-economic development. We entered 2025 amid geopolitical tensions, wars and inflation around the world, so focus should be on safeguarding framework for the tourism industry and collaborating with international organisations like UNWTO to monitor risks and establish robust plans for disruptions. In India domestic tourism is strengthening which serve as buffer against international tourism (inbound and outbound) market fluctuations. Development of lesser-known destinations will create more opportunities, diverse tourism ecosystem. Sustainable tourism practises and digital transformations will be the key to success. Thus, in 2025 vision focus should be on resilience, sustainability and innovation which will ensure long term growth, adaptability and positive impact on both global and Indian tourism sectors.
Vaibhav Kala, Sr. Vice President, ATOAI
Year 2025 should bring a renewed urgency to bring a return of inbound travel into the country, which is yet to return to pre-pandemic levels. India’s reputation as a safe and attractive destination should continue to be bolstered. The reopening of foreign tourist offices, campaigns to showcase India’s natural heritage, little known destinations and our great biodiversity is the need of the hour. Adventure tourism promotion and efforts must be highlighted to display our intent in ensuring India will have world class standards, through the formation of the National Board for Adventure Tourism as part of the national strategy for promotion of adventure tourism accompanied by its opening of more border areas, relaxation of satellite phone usage, formation of a model law on adventure tourism and adoption of ATOAI guidelines across 29 verticals of adventure travel.
Rajat Sawhney, Sr. Vice President, ADTOI
India’s Vision for Tourism 2025 is centred on sustainable practices, digital transformation, and diversified travel experiences. Sustainability will be a top priority, with destinations embracing eco-friendly measures to protect the environment. The use of digital platforms for booking and planning is expected to grow exponentially, with technology enhancing resilience in the sector. Artificial intelligence will help predict trends, personalize itineraries, and manage overtourism. In 2025, India will witness a digital transformation that will reshape the travel landscape.
Experiential, spiritual, and wellness holidays will dominate in 2025, with travellers seeking unique and meaningful experiences. Exotic locations, culinary tours, and immersive activities like visiting the Northern Lights or engaging in wildlife experiences will be highly sought after. Personalized, responsible, and community-based tourism will take centre stage.
Destination weddings will surge, particularly as younger generations look to host extravagant, fairytale-like celebrations in stylish and unique settings. This sector will become a significant contributor to tourism in 2025. Domestic tourism will continue to thrive, while outbound travel will experience remarkable growth.
Arshdeep Anand, Vice President, ATOAI
The Adventure Tour Operators Association of India (ATOAI) envisions positioning India as the world’s leading adventure tourism destination, attracting travellers throughout the year. ATOAI plans to expand its network of responsible members through a nationwide membership drive while championing sustainable tourism practices. ATOAI exemplified the possibility of doing large-scale events in a responsible manner in the recently concluded Convention to Tawang, Arunachal Pradesh, which is an ecologically sensitive area.
Central to this mission are several key initiatives. These include skill development through comprehensive guide training programs, which are being held in various parts of the country and the exploration of border tourism opportunities in collaboration with the Indian Army. ATOAI is also committed to identifying and promoting new adventure tourism areas across the country. Additionally, ATOAI’s Women’s Collective is in the process of developing guidelines for safety of women travellers will be working closely with all stake holders to create awareness about gender responsivity through workshops, webinars to ensure that adventure tourism in India is both safe and inclusive, for everyone.
Jyoti Mayal, Chairperson-THSC and Chief Executive, New Airways Travels (Delhi)
In 2025, the tourism industry in India will thrive on synergy and collaboration, with public-private partnerships playing a pivotal role. These partnerships will drive innovation and infrastructure development, ensuring the sector remains competitive and resilient. Emphasis on skilling and upskilling will empower the workforce to deliver exceptional service, enhancing the overall travel experience. The consumer will be the king and will require personalized and seamless travel experiences tailored to individual preferences. Sustainable practices will be at the forefront, preserving the natural and cultural heritage of destinations. By fostering a culture of inclusivity and accessibility, the tourism industry will create memorable and enriching experiences for all travellers. This vision will not only boost the economy but also promote responsible and conscious travel, making tourism a force for good in the world.
Luxury travel & MICE will see a significant boost, with a focus on providing exclusive and bespoke experiences. Marketing strategies will highlight the unparalleled luxury and unique offerings of destinations, leveraging digital platforms and social media to reach a global audience.
P.P. Khanna, Immediate Past President, ADTOI
The BOTT Knowledge Conclave marks a pivotal moment in shaping India’s tourism vision for 2025. Domestic tourism, which contributes approximately 95% of the industry’s revenue, is our backbone. While we celebrate its growth, we must now focus on promoting inbound tourism by highlighting India’s cultural, natural, and spiritual treasures to the world. With global travellers increasingly seeking unique and immersive experiences, India’s appeal as a destination is undeniable. Strategic marketing campaigns, improved infrastructure, and partnerships with global tour operators will be critical. By prioritizing inbound tourism, we can ensure sustainable growth, generate employment, and solidify India’s position on the global tourism map.
Amaresh Tiwari, Past Vice Chairman, ICPB
The tourism industry in 2025 can achieve unparalleled heights if policymakers prioritize the MICE and inbound tourism segments. Despite India’s vast resources and growing infrastructure, these sectors remain underutilized. To transform India into a global MICE hub, we need to focus on cost competitiveness, skill development, and infrastructure upgrades. Campaigns like Incredible India 2.0 and Meet in India can effectively position India as a top destination for international events and conferences. Encouraging MICE activities in tier-2 and tier-3 cities will not only decentralize economic benefits but also showcase India’s diversity. A unified effort can make India a premier global tourism destination.
Preeti Khanna, Executive Director, EMMA (Event Management Association of India)
Tourism in 2025 is poised for significant growth across multiple segments. The domestic market has proven to be a cornerstone of resilience, particularly during the challenges posed by the COVID-19 pandemic. Now, as the world reopens, India is uniquely positioned to attract international tourists with its unparalleled diversity, offering everything from adventure and spirituality to cultural heritage and natural wonders. Our country is a treasure trove for travellers seeking immersive experiences, and with targeted marketing strategies and enhanced infrastructure, the international market will flourish. India’s ability to cater to a broad spectrum of interests ensures tourism will continue to thrive in the coming years.
Rajeev Kohli, CIS, CITP, DMCP, Joint Managing Director, Creative Travel
I am optimistic about the future of tourism in 2025, particularly with the Ministry of Tourism taking steps to enhance India’s visibility on the global stage. Their recent announcements underscore a commitment to aligning with changing consumer preferences, such as prioritizing digital campaigns, sustainability, and immersive travel experiences. If executed well, these strategies can redefine India’s image as a premier travel destination. With global travellers seeking authentic, cultural, and eco-friendly experiences, the ministry’s initiatives can drive a significant increase in inbound tourism. Collaboration among stakeholders will be crucial to achieving this vision, ensuring sustainable growth and long-term success for the industry.”
Jagdeep Bhagat, President, Tourism India Alliance (TIA)
The tourism sector is gearing up for a phenomenal year in 2025, with stakeholders working collectively to unlock new opportunities. This optimism is rooted in the growing demand for unique travel experiences, improved connectivity, and government support for tourism initiatives. From domestic travel to inbound tourism, the industry is expanding its horizons, leveraging India’s diverse offerings. The focus on sustainability, cultural preservation, and digital innovation will play a key role in shaping the future. By embracing change and fostering collaboration, we can ensure multifaceted growth, making India a preferred destination for travellers worldwide. The potential for success is truly limitless.
Ankur Kalra, General Secretary, EMMA (Event Management Association of India)
Tourism in 2025 is set to be a transformative period for India. The government’s proactive initiatives, including infrastructure upgrades, digital campaigns, and ease of doing business, are creating a conducive environment for growth. Associations like EMMA are complementing these efforts by promoting tourism-linked events that showcase India’s diversity and capabilities. The rise of hybrid events and unique travel experiences will further elevate the appeal of India as a destination. With greater collaboration between stakeholders, the industry is well-positioned to reach unprecedented levels of success. Tourism will continue to contribute significantly to the economy while enriching the cultural fabric of India.
K.S. Sawhney, Indian Tourist Transporters Association
Tourism in 2025 is expected to flourish across multiple dimensions, offering unparalleled diversity for travellers. The rise of medical tourism has positioned India as a global hub for healthcare services. Simultaneously, niche segments like forest tourism, jungle tourism, palace tourism, and spiritual tourism are witnessing exponential growth. Gone are the days when tourists primarily visited the Golden Triangle—Delhi, Agra, and Jaipur. Today, destinations like Ayodhya, Shri Amritsar Sahib, and other religious and spiritual landmarks are attracting a significant influx of travellers. Moreover, the allure of India’s wildlife and luxury resorts is drawing attention from global and domestic markets. We are optimistic that 2025 will usher in one of the best seasons for tourism, redefining India’s appeal on the world stage.
Himmat Anand, Founder, Tree of Life
My expectations for tourism in 2025 are optimistic, driven by the strong performance of domestic tourism and niche segments like destination weddings. While these sectors lead the way, it is crucial to address the gaps in inbound tourism to realize the industry’s full potential. India’s cultural richness, coupled with an expanding network of hotels and airlines, provides a solid foundation for growth. However, strategic improvements in visa policies, destination management, and global promotion are essential to attract more international travellers. As we move forward, 2025 promises to be a pivotal year for tourism, offering exciting opportunities for growth and innovation in the sector.
Mita Vohra, Board Director – Sarova Hotels & Resorts
As we celebrate our 50th Anniversary this year and look forward to marking our 51st year in April 2025, we are proud to reflect on our legacy of delivering exceptional hospitality while focusing on the future. India remains a key market for Sarova Hotels, and our participation in major trade shows like OTM and SATTE, alongside city roadshows and sales calls, highlights our commitment to this vibrant market. From leisure to MICE and weddings, we continue to showcase Kenya’s unique travel experiences and our signature Sarova hospitality.
Looking ahead to 2025, we are excited about planned renovations at Sarova Shaba Game Lodge and the creation of an incredible rooftop experience at Panafric Hotel. These initiatives reflect our dedication to enhancing guest experiences and strengthening our position in the Indian market. We thank our Indian travel partners for their unwavering support and look forward to further collaboration in the coming year.
Amulya Kakkar, Vice President and General Manager, Hotel Clarks Shiraz Agra
2024 was a remarkable year for the industry and as we look ahead to 2025, we are optimistic about another bright year. The inauguration of Jewar Airport, scheduled for April 2025, is set to transform connectivity. With 30-40 domestic flights and 10-15 international flights expected, Agra—just 1.5 to 2 hours away—will significantly benefit. This enhanced access will position Agra as a prime tourist destination, driving both domestic and international visitor numbers.
Historically known as India’s tourism capital, Agra’s infrastructure has improved considerably in the last 7-8 years, yet more needs to be done. Enhancing night-time activities and completing pending projects like the Shivaji Museum, light-and-sound shows at Agra Fort, and the musical fountain at Shahjahan Garden are critical.
For Agra to thrive as a two-night destination—similar to Jaipur—the state government must prioritize these projects. Tourism is the backbone of Agra’s economy, and boosting overnight stays will not only revitalise the city but also significantly contribute to the state’s economic growth.
Randhir Gupta, Vice President – Commercial & Business Development, MAYFAIR Elixir (Mayfair Hotels & Resorts)
Luxury travel will keep growing fast in 2025, as younger people are choosing short beaks to the close destinations. And the trend is for luxury travellers to seek unique and fulfilling experiences at their destination. We are expecting luxury travellers might splurge on special occasions, prefer visibly branded luxury, and demand value for their money. Despite the global uncertainties like the on-going wars, India will keep leading the world in 2025 with over 7% GDP growth. MICE & Weddings will keep the hotel busy. We are anticipation over double digit growth in the MICE & luxury getaways in 2025.
Vibhas Prasad, Director, Leisure Hotels Group
The year 2025 signals a new era for Indian tourism, fuelled by surging domestic travel, the rise of leisure tourism, and a growing preference for authentic and eco-conscious experiences. Travellers seek more than just a destination; they’re looking for meaningful journeys that connect them to nature, culture, and wellness. At Leisure Hotels Group, we see immense potential in promoting India’s diverse landscapes through community-centric stays, wellness retreats, and experiential travel offerings that showcase the country’s heritage and natural beauty. Yet, the tourism sector faces challenges such as inflation, rising costs, and global uncertainties, which challenge sustainable growth. Additionally, balancing environmental responsibility with guest expectations calls for innovative, forward-thinking strategies. Talent acquisition, especially in remote tourist destinations, also remains a key area of focus. With the right blend of vision, innovation, and commitment, 2025 offers an unparalleled opportunity to shape the future of Indian tourism and create experiences that inspire global travellers.
Barun Gupta, General Manager, Experience Suites and Convention
The travel industry in 2025 is poised for remarkable growth, driven by substantial investments in infrastructure across India. The development of airports, advancements in the hospitality sector, and the expansion of an extensive road network are creating a solid foundation for this momentum. These improvements are not just enhancing connectivity but also elevating the overall travel experience for both domestic and international tourists. To sustain this trajectory, it is vital to maintain and build upon this momentum, focusing on integrating innovative technologies and sustainable practices. With these efforts, the travel industry in India is set to thrive and expand its horizons in the coming years.
Manuj Ralhan, General Manager, Novotel Jaipur Convention Centre and Jaipur Exhibition and Convention Centre
The tourism industry in 2025 will focus on sustainability, personalization, and innovation. Travellers are prioritizing eco-conscious journeys that celebrate cultural and natural heritage, encouraging the adoption of sustainable practices and authentic storytelling.
Technology will play a pivotal role, with advancements like virtual reality and smart tools transforming how people plan and experience travel. Meanwhile, the rise of slow travel—fostering deeper connections with destinations—will benefit both travellers and local communities. In India, the hospitality sector is poised for remarkable growth, with revenues projected to rise by 9–11% in FY25. By combining sustainability, innovation, and inclusivity, the tourism industry will lay the foundation for a future that delivers meaningful experiences while supporting long-term growth.
Rajeev Nangia, COO, TRAC Representations
Moving ahead in the near future, AI technology adoptions will rise, and it will remain the central service that the traveller continues to rely on, from trip planning to destination-based services. In today’s fast paced life, it has become a personal as well psychological need to travel and take frequent breaks from the hectic work life. Nowadays, the easy access to low-cost carriers, advanced purchase deals, and flexible travel options has made it easier for people to travel more often. Today, the younger generation is more inclined towards the digital facilities.
Due to the flexibility provided by the digital options, youth is now more inclined towards making the best use of it at their own convenience.
Future of Travel will incline towards realistic and actual-lived experiences. Even though, influencer-based content has led to decision making over the years, the upcoming generation of travellers would focus more on genuine accounts of people who highlight their real experiences. Authenticity will rule supreme over perfectly curated works.
Priyanka Nijhawan, Director – Representations, Nijhawan Group
As we step into 2025, the Indian travel industry is poised for a transformative journey, marked by a fast-paced growth of outbound travel, traveller segment diversification and constant innovation. Industry reports indicate that India’s luxury market is on a remarkable trajectory, projected to expand 3.5 times and reach $85-90 billion by 2030. This growth is fuelled by rising disposable incomes and a new wave of aspirational travellers seeking unique, personalized experiences.
Our vision for 2025 prioritises in leveraging our strong sales network in India by reaching out to key partners not just in Tier I cities but also further expanding our presence in Tier II & III cities through regular physical sales calls, tele-calling, webinars, trainings, workshops and boutique networking events. Moreover, powerful influencer partnerships, designing impactful digital campaigns and customizing offers around India’s holiday and festive calendar will give us the edge to deliver personalized deals.
Sheema Vohra, Managing Director, Sartha Global Marketing.
The travel trade industry has been ripe for transformation driven by more sustainable and responsible practices. We are seeing increased passion-based travel, be it culinary, sports, or event-related reasons, which is fantastic because that means consumer behaviour is changing, creating opportunities for personalized experiences and fostering meaningful connections with people and places. As India’s economy thrives, Indians are becoming the most sought-after visitors around the world. Indian travellers are making sophisticated choices and look at travel as a lifestyle, with a growing appetite for luxury, immersive experiences, and independent travel. Technology continues to be an industry driver, and Indian travellers are extremely digitally savvy. I am excited as 2025 is poised to be a great year for the tourism industry.
Vasudha Sondhi, Managing Director, Outbound Marketing
I hope to see international tourism continue its sharp growth trajectory witnessed in 2023-24. While MICE, FIT leisure, and wedding tourism have shown remarkable momentum, segments like wellness, wellbeing, and sustainable tourism still have significant untapped potential. I strongly recommend that major international hotel chains operating in India collaborate on a consumer awareness campaign to promote sustainable tourism. Such a campaign should inspire travellers to become responsible tourists, creating an aspirational shift toward sustainability.
On the domestic front, there is an urgent need to act decisively to address growing challenges. My wish list includes setting up a dedicated committee to implement a controlled tourism strategy. With surging domestic travel numbers, many destinations are on the verge of being overburdened, which could compromise both the environment and the quality of visitor experiences. Regulating tourist numbers is essential to maintain balance and ensure long-term sustainability. Eco-sensitive zones must be protected by enforcing a complete ban on plastic and requiring brands to adopt compostable or biodegradable packaging, including for popular ready-to-eat products like noodles, chips, and biscuits.
Lubaina Sheerazi, CEO & Co-Founder, BRANDit
Over the years, we’ve seen the evolution of traveller preferences shape our tourism industry. A cornerstone of global economy, travel is no longer just about the business we generate- but has become an essential part of people’s lives, it’s how we see the world, connect with cultures and grow as individuals. Today’s travellers have charted their own paths, discovered new destinations, broken down the ‘so-called’ rules of travelling, like travelling in ‘dead weeks’, or prioritizing learning and experiential based travel, and the industry must innovate and accelerate its efforts to keep up with these trends. I firmly believe, the key to success lies in building a collaborative environment where destinations, product marketers and other stakeholders come together to create products and offerings that resonate with the modern traveller. I strongly believe that the future of tourism lies in the industry’s ability to adapt and innovate with the dynamic expectations of discerning travellers.
Munnmunn Marwah, COO, Think Strawberries
Driven by a shift towards luxury, exclusivity and immersive experiences, outbound tourism from India will experience a remarkable transformation in 2025. If one were to look at the numbers, a recent travel trade survey highlighted a 32% growth in the number of Indians taking two or more international trips annually, indicating a rising appetite for frequent and premium travel. This surge is further supported by a growing interest in luxury experiences, as evidenced by a 10% increase in searches for business class flights. The shift towards high-end travel will define 2025, with more Indian travellers opting for business class, luxury stays, and personalised itineraries tailored to their specific needs.
Additionally, wellness tourism will be a major focus, as Indian travellers increasingly seek destinations that combine relaxation with health-conscious offerings. Also, this trend is part of a broader shift towards sustainable and responsible luxury tourism, as travellers demand eco-friendly accommodations and experiences that minimise environmental impact.
Sunil Puri, Managing Director, Mileage Communications and Joint Managing Director, Sartha Global Marketing
The tourism industry is fast evolving, in line with customer expectations, demands, and preferences. I see our industry using technology more and more, ranging from automation and AI to mobile apps – all for an elevated travel experience, including destination information, efficiency, and customization. As AI develops this year, it will also be used more and more to recommend unique experiences based on individual traveller needs and will offer people the ability to adjust their itineraries during their travel. The next trend for 2025 will be greater demand for more experiential and customised programs. With a noticeable change in demographics, especially among Gen Z and millennial couples and families, people will look for unique destinations, experiences, and cuisine – places that are Instagrammable and offer “bragging rights”. Also, demand for events, such as concerts and competitive sports, will increase and become pivotal in attracting niche/ high-spending travellers to a destination.
Neeti Sharma, Director, Intrepid Marketing and Communications
In 2025, we will see a rise in slow travel, with families and individuals looking for destinations that not only offer safety and adventure, but also a sense of belonging. Technological innovation will continue to enhance convenience, but it will be the human connection—the ability to connect with local cultures, traditions, and communities that will define the next wave of tourism. Indian travellers, in particular, are leading this shift, seeking journeys that offer more than just a destination—they’re searching for deeper connections, authentic cultural exchanges, and meaningful adventures.
At Intrepid Marketing and Communications, we help our clients stay on top of the new trends. By understanding emerging consumer behaviours and leveraging innovative marketing strategies, we will aid them in connecting with their audience holistically this year.
Ellona Pereira, General Manager – India, AVIAREPS
AVIAREPS envisions a 2025 tourism industry centred on sustainability, innovation, and inclusivity. As a global leader in tourism representation, we are dedicated to crafting eco-conscious and immersive travel experiences that benefit both travellers and destinations. By embracing technology to personalize journeys, implementing smart travel solutions, and promoting diversity, we foresee a future where tourism nurtures meaningful connections and drives economic growth. Collaboration is essential to our approach. We are committed to partnering with our stakeholders to improve access, explore new markets, and support local communities. We also prioritize health and safety; focus on lesser-known regions and boosting growth in emerging destinations. We leverage our inhouse digital platforms such as our Digital Ecosystem, which simplifies digital marketing for travel professionals. Additionally, our SwayFluence platform connects reputable brands with influencers, enhancing engagement through authentic and impactful campaigns. Together, we aim to build a resilient, sustainable tourism industry that celebrates cultural heritage, empowers communities, and ensures memorable experiences for travellers, all while protecting our planet for future generations.
Naresh Rawal, Senior Vice President – Sales & Marketing, Resorts World Cruises
At Resorts World Cruises, we are optimistic of the continued and dynamic growth of the tourism sector in 2025, especially for the Fly-Cruise segment. We’ve seen a year-on-year growth in demand for our brand; and with the latest addition of our third cruise ship Star Scorpio, joining the Genting Dream and Resorts World One in the fleet in 2025, we will expand our reach to a wider target audience with more cruising options and exciting itineraries this year. These include multiple homeport deployments in Singapore, Malaysia, Thailand, Vietnam, Indonesia, Taiwan and Dubai, sailing to popular and exotic destinations across Asia. These deployments will be fuelled by demands from various segments, including younger travellers, young families and multi-generational families, as well MICE and corporate groups.
Dipti Adhia, Director, Discover the World – India (Represents Carnival Cruise Line & AmaWaterways in India)
As one of the world’s most resilient industries, tourism is evolving to meet changing traveller preferences, embracing cutting-edge digital technologies, championing sustainable practices and much more! This Vision emphasises sustainable growth that minimises environmental impact while maximizing economic benefits. Digital tools like AI and VR are and will continue to revolutionize travel planning, enabling seamless and hyper-personalized experiences.
India’s inbound and outbound travel is set to thrive. Segments such as MICE, Cruise (Ocean, River and Expedition) Vacations, Adventure, Luxury, Wellness, Sports and destination weddings will be witnessing exponential growth. Global alliances and local partnerships will pave the way for innovative opportunities, making travel more aspirational and accessible. By 2025, tourism will transcend beyond mere travel, emerging as a platform for enriching lives, preserving cultural heritage, fostering meaningful global connections and more through unforgettable, personalised and sustainable journeys that inspire generations to come.
Manoj Singh, Country Head India, Norwegian Cruise Line
Travellers today are seeking more of what they love! This year too, they continue to explore unique and meaningful experiences that enrich their lives, to explore both new and favourite destinations across Europe and Alaska. At NCL, we have our finger on the pulse of what guests seek. We are delivering more to see, more to do and more to enjoy across our 400 global destinations and our one-of-a-kind ‘More at Sea’ offers guests exceptional value with premium amenities included including open bar, specialty dining and shore excursion credit to make the most of every port. We continue to evolve our fleet and our newest ship Norwegian Aqua launching in April will set the pace for what’s to come in the years ahead!
Deepal Perera, Manager Corporate Communications, SriLankan Airlines
This year witnessed a significant rise in Indian travellers choosing to explore Sri Lanka, and our aspirations for 2025 are to welcome even more visitors from India to our beautiful shores. Sri Lanka offers countless reasons to visit, including the latest tour packages introduced by SriLankan Holidays. These packages provide a unique opportunity to experience the epic Ramayana by visiting 20 key locations across the island central to the story. To accommodate the growing demand from Indian travellers, SriLankan Airlines is dedicated to enhancing flight frequencies from popular Indian routes, offering greater convenience and more travel options. Additionally, we plan to expand our network to include secondary cities in India, targeting niche markets. Our goal is to introduce services to several new Indian cities over the coming years while significantly increasing weekly operations. This will strengthen our presence in this vital market and deepen the historic cultural ties between our two nations.
Amr Aly, Regional Head, Egypt Air
The travel and tourism sector is poised for a remarkable recovery by 2025, particularly in the Middle East and neighbouring regions. With airlines returning to full operational capacity post-COVID, the focus is on expanding networks, enhancing customer experiences, and promoting seamless travel. The growth of tourism is interconnected with advancements in the aviation industry, as improved connectivity attracts more travellers. India, with its burgeoning outbound and inbound markets, stands to benefit significantly. The collaboration between airlines, tour operators, and governments will be vital in driving growth. I am optimistic about a prosperous future for the industry, with endless opportunities ahead.
Sucheta Nagpal, Director & COO Travstarz Global Group
We look forward to 2025 with renewed vigour and great expectations as we look at further strengthening our position as a Leading DMC and Purely B2B Consolidator for travel fraternity in India. With an aim to further strengthen our operations with even better contracting and services across all our destinations specially Egypt, Turkey, Greece, Georgia, Vietnam, Abu Dhabi, Oman, we strive to be the number one DMC Partner of Choice for Travel agents across the country. Our recent collaboration with certain travel agent consortiums and associations especially in Tier 2 & 3 cities combined with our renewed Partnerships with several Tourism Boards with a focus on city-wise roadshows and networking events for our travel agent partners, will give further impetus to our goal of achieving 100% YOY growth in the year 2025 both in terms of revenue and passenger count across all our destinations.
Vikramjeet Sharma, Managing Director, Le Florence Weddings
The wedding tourism industry in India is witnessing exponential growth, and 2025 is set to be a landmark year. Traditional destinations like Jaipur, Udaipur, and Goa remain popular, but a new wave of unconventional locations, such as hill stations, coastal retreats, and heritage sites, is gaining traction. This trend reflects the growing demand for bespoke and extraordinary wedding experiences. The industry’s expansion also benefits local communities by promoting regional economies and creating employment opportunities. India’s rich cultural heritage and hospitality, combined with innovative event planning, position it as a global leader in wedding tourism, ensuring memorable experiences for couples and guests alike.”
Burjis Mehta, President, Skål International Bombay 144 Club and CEO, Skyworld Tours and Travels
With organisations fully accepting the hybrid way of working, new trends are emerging in the business travel ecosystem. Bleisure, workcations, and laptop luggers are becoming the buzzwords of business travellers. Accommodation suppliers are starting to adapt to these trends and providing adequate amenities and services to tap into these new business opportunities.
The increasing business outlook in India is reflected in surging demand for domestic and international corporate travel. Corporate travel is now witnessing increasing participation from MSME/SMEs, contributing 30 per cent to the overall corporate travel market. This has attracted Airlines & TMCs to develop renewed strategic initiatives and product offerings.
Businesses host more large-scale events, hotels are meeting the demand for event-friendly lodging, conference facilities, and unique venues. Concurrently, hotels are tapping into the sports tourism market, providing tailored packages and facilities for sports enthusiasts attending major events, thus boosting their appeal and revenue.
Manoj Varshney, Treasurer, ADTOI
The tourism vision for 2025 prioritizes sustainability, inclusivity, and technological innovation. By integrating eco-friendly practices and preserving India’s natural and cultural assets, we can ensure responsible tourism growth. The adoption of digital tools like AI-driven itineraries, virtual reality tours, and personalised travel apps will revolutionize visitor experiences. Empowering local communities and fostering partnerships between public and private stakeholders will drive inclusive growth, spreading economic benefits to underserved regions. As India evolves into a global tourism leader, a balanced approach that combines technology with sustainability will be key to achieving long-term success and creating memorable experiences for travellers.
Dalip Gupta, Honorary General Secretary, ADTOI
The vision for tourism in 2025 revolves around building a resilient, inclusive, and sustainable ecosystem. Promoting lesser-known destinations will not only decongest mainstream spots but also support local economies. Empowering women entrepreneurs and creating opportunities for local communities are crucial steps toward equitable growth. Collaboration between the government and private stakeholders will ensure seamless connectivity, world-class infrastructure, and streamlined business processes. Digital transformation and innovative marketing strategies will enhance India’s global appeal. By focusing on sustainability and inclusivity, we can create a tourism industry that thrives economically while preserving the country’s rich cultural and natural heritage for future generations.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates