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    ALL Accor+ Explorer celebrates its first year as its hotel network expands to 30 countries

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    Apeejay Surrendra Park Hotels signs HMA for Zone Connect by The Park Bharatpur

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    The Postcard Hotel wins 12 honours at World Travel Awards 2026

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    Ethiopian Airlines starts new service to Nacala and resumes flights to Durban

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    Sandringham Private Game Reserve welcomes its first guests

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    The Fern Hotels & Resorts has announced the reopening of The Fern Residency Somnath, Series by Marriott, further strengthening its presence in Gujarat.

    The Fern Residency Somnath relaunches under Series by Marriott

    ALL Accor+ Explorer celebrates its first year as its hotel network expands to 30 countries

    ALL Accor+ Explorer celebrates its first year as its hotel network expands to 30 countries

    Apeejay Surrendra Park Hotels signs HMA for Zone Connect by The Park Bharatpur

    Apeejay Surrendra Park Hotels signs HMA for Zone Connect by The Park Bharatpur

    Centara Grand Lagoon Maldives has been recognised as the Best Luxury Resort at the AHA Asian Awards 2026, adding another accolade to the resort’s growing list of industry achievements.

    Centara Grand Lagoon named Best Luxury Resort at AHA Asian Awards 2026

    The Postcard Hotel wins 12 honours at World Travel Awards 2026

    The Postcard Hotel wins 12 honours at World Travel Awards 2026

    SUN SIYAM ACHIEVES GREEN GLOBE CERTIFICATION ACROSS ALL FIVE MALDIVES RESORTS

    Sun Siyam achieves Green Globe Certification across all five Maldives resorts

  • Fly Global
    Air India and Air India Express revise fuel surcharges

    Air India, Air India Express revise fuel surcharges in line with rising fuel prices

    Vienna House by Wyndham debuts in Frankfurt, Germany

    Vienna House by Wyndham debuts in Frankfurt, Germany

    Ethiopian Airlines starts new service to Nacala and resumes flights to Durban

    Ethiopian Airlines starts new service to Nacala and resumes flights to Durban

    CENTRUM AIR COMMENCES DIRECT CONNECTIVITY BETWEEN HYDERABAD AND TASHKENT

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    Planning to visit Jordan this Autumn? Check out the top events line-up

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    Sandringham Private Game Reserve welcomes its first guests

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    Love journeys: Dreamy international escapes for Indian couples

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    Kiwi Link India 2026 concludes on a high note in Goa

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‘The next five years are the ‘golden period’ for hotels’: Vikramjit Singh

Lemon Tree Hotels (LTH) is India’s largest hotel chain in the mid-priced hotel sector and is known for its youthful and fresh vibe. The award-winning hotel chain has carved a niche for itself in the hospitality industry. They are known to operate in the upscale segment and the mid-market sector offering superior services, comfortable stay, new-age dining and wellness facilities which provide great value for money. BOTT spoke to Vikramjit Singh, President, Lemon Tree Hotels Limited to know more about the occupancy levels, upcoming ventures and more.

Pallavi Sharma by Pallavi Sharma
November 21, 2023
in Industry Insight

Shreya Shimpi

Occupancy levels in 2023
Occupancies today have not only gotten back to pre-Covid levels but are slightly better. What is very interesting to note is that the average rates typically have gone up a minimum of twenty per cent from pre-Covid levels which is very heartening because today whatever you make extra in terms of rate goes straight to the bottom line. That is a very profitable sign for hotels and this trend is here to follow. I feel this is just the beginning. The next five to six years are going to be the so-called ‘golden period ‘for hotels. You will have very little supply coming. If you look at all the hospitality reports you will realise the supply is coming at four to five per cent. Demand will secularly continue to grow at maybe twice that number so the next five to six years are going to be the golden period. There will be an acute shortage of rooms in India and hotels will continue to do very well.

Staycation trend
It is not as much as the Covid levels as people were working from home back then. Today people have all got back to offices so it’s there but not in the same quantum.

Sustainability Initiatives
What I would like to specifically talk about is Lemon Tree’s initiative around the ODI-Opportunity Deprived Individuals. Lemon Tree is very strong in it. Almost fifteen per cent of our workforce comprises of this segment. Under this initiative, we look at people who have some kind of disability and also the people who are economically and socially marginalised people. This segment today is our big focus. We started as a small initiative back in the year 2007 and today it is very much a part of our mainstay and a part of the regular manning in the organisation. It is something that we are very proud of.
We just won two awards from ‘Great Place to Work -India’ for our inclusion initiatives-
Best workplaces in inclusivity, diversity, equity, inclusion and belonging 2023
Best workplaces for women 2023
Best companies to work for Millennials 2023

Upcoming ventures
We would love to talk about our upcoming Mumbai Hotel under the ‘Aurika’ brand. It is India’s largest hotel with 669 rooms and is right outside the Mumbai International Airport. We are very excited about this opening and it is going to open this month itself.

 

 

 

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