First held in 2001, and took place mostly in Bangkok each year since its launch, the TTM+ was relocated to Chiang Mai in 2016 – 17, Pattaya in 2018 – 19, and then Phuket in 2022 as part of the TAT’s strategy to promote provincial destinations. This year’s edition of the TTM+ has attracted a total of 276 buyers from 42 countries and 264 sellers from across four regions of Thailand. In addition, around 90 domestic and international media are also attending the event.
The TTM+ 2022 has been conceptualised to showcase travel products, services, and experiences that promote Thai cultural values in the ‘from A to Z Amazing Thailand has it all’ concept. And, in corresponding with the TAT’s ‘smart tourism’ strategy aimed at elevating Thai tourism’s competitiveness, the event will also highlight the unprecedented digital transformation that now plays a pivotal role in accelerating Thailand’s tourism ecosystem to quality and sustainability.
The event started today with eventful activities, including registration, pre-tours buyers and media, opening ceremony, TTM Talk, Thailand Product Update, speed-dating onsite appointments, and welcome reception. The half-day pre-tours featured three customised routes that highlighted Phuket’s natural and cultural charms. The ‘Eco-Adventure and Fishery’ route toured local farming of pearls, fish, lobster, and sea grapes, while ‘The Last Rice Field of Phuket’ itinerary took participants to experience organic farming and buffalo conservation, and ‘The Moken’s Life’ programme presented Urak Lawoi’s ways of life and faith of Phuket.
The event was officially opened in the afternoon with welcome remarks by H.E. Mr. Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports, followed by a TTM Talk under the theme of “Global Tourism: Shapeshifting to the New Chapter” by three keynote speakers. Ms. Rahimah Abdulrahim, Director of Public Policy for Southeast Asia, Meta, presented the first session on the topic of ‘Metaverse Possibility of Tourism Industry and Beyond’, Ms. Mich Goh, Head of Public Policy, Southeast Asia, Hong Kong, Taiwan and India, Airbnb, addressed the topic of ‘Driving Inclusive Tourism Recovery in Thailand with Airbnb’ in the second session, and Mr. David Boehm, Co-founder and Chairman, Miskawaan Health Group on the topic of ‘the Future Trends of Health and Wellness Tourism’.
The two full days of buyer/seller appointments are scheduled on Thursday, 9 June and Friday, 10 June, along with a networking lunch on both days, and a networking dinner on Thursday hosted by the Phuket Tourist Association. Throughout the three days, the TTM+ 2022 is also showcasing unique tourism-related products from five selected businesses; namely, Tlejourn Shoes – recycled shoes made of ocean debris, Souvenir from the Sea – recycled bags and totes made of trash, Clothear – Thai batik clothing, Nara by Natipong – accessories made of Nora beads, and Sudjai Silver – niello ware. DIY workshops are available at the Tlejourn Shoes and Souvenir from the Sea booths. In addition, there are cooking stations showing how to cook local Phuket desserts.
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