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TBO & Saudi Tourism host networking session for women leaders from travel trade

In a one of its kind initiatives, TBO, in collaboration with Saudi Tourism, recently hosted an interactive hi-tea for Women Leaders in the travel trade. The event featured detailed discussions on how Saudi is a women-friendly tourism destination, while obviously also being a fabulous tourist attraction for families in general.

September 15, 2023

Priyanka Saxena Ray

 

In a unique and one of its kind events, some 20 leading women travel trade professionals gathered at the TBO Office to be part of an enlightening and interactive afternoon that highlighted how Saudi is a great destination for women travellers. The event was led by TBO Academy and focussed on breaking many stereotypes around women travelling to Saudi. TBO Academy, which presents itself as a one-stop solution, offering free, online courses tailored to the travel industry, is led by Vidhu Lamba – a woman leader herself, who along with her team has been promoting Saudi across India.

As many of us are aware, Saudi as a country has plenty to offer – from Ladies Night out options to exclusive Ladies Beach spots – there is a lot that women can do in the country. Through a series of interviews with women staying and working in Saudi and videos that showed women living in Saudi and enjoying a free life, the women travel trade professionals at the TBO office were offered an insight into the kind of holidays they can package for their clients.

Saudi, besides being host to popular shopping venues, also has many options for women travellers, such as hiking tours, bike tours, luxury spas, entertainment and yoga activities. Any woman (or man), over the age of 21, can travel alone in Saudi and there are no restrictions to do so. There is no restrictions for women wear an abaya.It is one of the safest countries in the world for women travellers. A lot of local women can also be seen employed in various customer-engaging profiles, sending across a clear message that Saudi is a safe place for women to work.

Women in Saudi can also be seen driving cabs and enjoying an absolutely restrictions-free life. An adventure enthusiast from Saudi shared her first-hand experience of driving through the country on a motorbike for a period of 10 days – covering 2000 kms and rated it as one of the best experiences of her life. Not only was it absolutely safe to do so, the people along her journey were also extremely encouraging and supportive of her activity.

Meanwhile, as an emerging leisure destination, Saudi is especially focused on preserving and enhancing the rich cultural heritage and natural beauty that makes it a must-visit destination for seasoned international travellers. Saudi has been named the 12th safest country in the world in 2023 with a safety index of 75.4, according to Numbeo. Madinah has been declared as the world’s safest city for solo women travellers by InsureMyTrip. Saudi is the 12th largest country in the world with around 2,500km of coastline. Domestic travel is very easy in Saudi, with a network of local airports and three airlines running daily services around the country.

 

 

 

 

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Travel is that one elixir that keeps the person going, economy may boom or dip, recessions may come and go. For pleasure or for work – travelling is an essential part of everyone’s life and the industry that works diligently to keep the process of travel smooth is called Travel Trade. The back-end staff of an airline, hospitality officials, travel agents, tour operators, cruise operators, various state tourism boards – both domestic as well as international and many other branches...
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