The Taiwan Tourism Bureau (TTB) has partnered with Mumbai Metro and the wider metropolitan region to expand awareness of Taiwan as a destination and promote tourism.
Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office, flagged off the train wrapped in colourful campaign images, on its maiden journey from the Versova Metro station. Featuring photos of popular web-series actors, Sumeet Vyas and Sapna Pabbi, on vacation in Taiwan, the vibrant imagery highlights the great variety of holiday experiences offered by Taiwan, ‘The Heart of Asia’, as well as its rich history and scenic beauty. Sumeet Vyas’s role in English Vinglish was loved by the Taiwanese audience and English Vinglish holds a box office record of being the 2nd highest grossing Bollywood movie in Taiwan. He will be seen next with Kubra Sait in REJCTX, a ZEE5 Original. This special Mumbai Metro train will run from August 1 for a month, also in conjunction with India’s Independence Day. There will be a Taiwan Train for every 7 trains that stop by each station, reaching out to Mumbai Commuters at a high frequency.
This campaign is part of TTB’s continued efforts to raise awareness among Indian travellers and increase the number of Indian visitors to Taiwan. Underscoring the importance of India as a tourist market, over the past year, TTB has increased its marketing budget for India by six-fold, taking it to US$1.2 million annually. Additionally, Indian nationals who hold a residency or valid visa for the United States, Canada, the Schengen states, the United Kingdom, Japan, South Korea, New Zealand or Australia are now entitled to a free Taiwan visa, which can easily be applied for online.
